Freelancer profile translated to English.
Back to original languageAbout Vanessa
Brand & UX/UI Designer | Art Direction
For over 4 years, I've worked in startups, SaaS environments, agencies, and freelance projects. I've worked on very different projects, but with a clear common thread: trying to create understandable, effective digital products aimed at meeting client needs.
I'm involved in the entire creative process: UX thinking, wireframes, prototyping, interface design, visual identity, and art direction. My goal is to create coherent, aesthetic, and useful experiences, aligned with user needs and business objectives.
What interests me most about UX/UI design is starting from a need or problem and turning it into a simple, fluid, and logical experience. I enjoy designing interfaces that are not just "beautiful," but above all useful and designed for the people who use them. I also enjoy challenging myself, as well as challenging teams on technical constraints, deadlines, and design.
Accustomed to collaborating with product, marketing, and development teams, I appreciate dynamic environments where creativity, logic, and technical constraints must be balanced.
UX/UI Design:UX Research, User Flows, User Journeys, Wireframing, Information Architecture, Competitive Benchmarking, Personas, User Needs Analysis, Responsive Design, Accessibility, UI Design, Design Systems, Prototyping, Mobile Design, Web Design, Landing Pages, Component Libraries, Interaction Design
Art Direction & Branding:Art Direction, Branding & Visual Identity, Creative Concepts, Graphic Guidelines, Digital Campaigns, Visual Communication, Motion Design, Print & Digital Design, Visual Storytelling
Tools:Figma, Adobe Creative Suite, Notion, After Effects, Asana, Wordpress
French
Native or bilingual
English
Conversational
Russian
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- LevuxUX/UI Designer | Brand DesignerSOFTWARE PUBLISHINGJanuary 2026 - Today (7 months)Lyon, FranceLevux was designed to help freelancers frame their projects more clearly from the initial client discussions.The goal is not to add another management tool.The goal is to make the project more readable even before it begins.This project was a huge challenge, but above all an extremely rewarding experience.I had the opportunity to work on it from A to Z:- Creation of the name and strategy- Brand positioning- Global art direction- Design of the home page and presentation of features- Sales materials and LinkedIn content- Adaptation of the identity across all communication mediaBut most importantly, behind this project, there was a real product reflection: designing a truly useful platform. Not just "pretty," but designed for users, with clear information hierarchy and an experience tailored to freelancers' needs.
- SemjiGraphic Designer - UX/UI DesignerSOFTWARE PUBLISHINGSeptember 2024 - January 2026 (1 year and 4 months)Lyon, FranceAssignments:Semji:- Creation and adaptation of visual materials for highly visible SaaS projects.- Updating and integrating web pages in collaboration with marketing and product teams.- Designing print and digital materials for events, webinars, and feature launches.- Redesigning presentations and sales materials to improve readability and visual impact.- Creating animated and motion graphics for various communication channels.- Collaborating with product and marketing teams on SaaS projects.- Integrating and updating web pages.- Creating digital materials for feature launches and marketing campaigns.- Redesigning presentations to improve readability and user experience.- Participating in the creation of animated content and digital campaigns.Project: SEO Square- Managing the event website and optimizing digital materials.- Creating web and social media communication materials.Project: AI Scope- Creating the visual identity and website for the event.- Designing digital campaigns and marketing assets.Results: strengthening of brand image and improvement of visual consistency for events and digital materials.
- MykovalenkostudioBrand Designer | UX/UI DesignerSOFTWARE PUBLISHINGSeptember 2023 - Today (2 years and 11 months)Lyon, FranceUX/UI Design Assignments:- Designing web interfaces and user-centered digital experiences.- Conducting user research, benchmarking, and trend analysis.- Creating wireframes, user flows, and interactive prototypes on Figma.- Designing optimized user journeys.- Creating visual identities and interfaces consistent with brand objectives.- Multi-platform adaptation and deliverable tracking.- Strategic client support from the ideation phase to delivery.Results: improved UX/UI consistency and optimized digital journeys.Brand Design Assignments:- Supporting branding and digital projects from strategy to final delivery.- Analyzing brand challenges to define a coherent art direction.- Creating visual identities, graphic guidelines, and print & digital communication materials.- Designing websites, landing pages, and multi-platform visual content.- Conducting competitor benchmarking and trend analysis.- Creating wireframes and prototypes on Figma.- Managing client relationships and tracking deliverables.Results: improved visual consistency of supported brands and optimization of their digital presence.
Reviews
I
Igor
TINTLOOK
Reviewed on 4/16/2024
Our company, specializing in advertising vehicle wrapping, has called upon Vanessa multiple times for creative assignments for our clients. Professional at all times, she is capable of understanding client requests and surprising them with new ideas that align with the relevant field of activity. Freshness, energy, she masters modern tools and techniques and knows how to quickly shape a project and bring it to successful completion.
It is always a pleasure to collaborate together through simple and lively communication.
Vassili
The Forge SAS
Reviewed on 2/21/2024
Vanessa successfully created my graphic charter with high quality and speed. My suppliers are happy to work with it, and I was able to share this document, which had a great impact.
Recommendations
AD
+4
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Education
- Bachelor Graphic and Digital DesignBellecour2021Les bases du design graphique : étude des formes, des couleurs, des typographies et des images. Les outils de création : logiciels de création graphique tels que Photoshop, Illustrator et InDesign, ainsi que des outils de conception web. La conception d'identité visuelle : création de logos, charte graphique, mise en page de documents, etc. La conception d'éléments graphiques pour les supports de communication : conception de supports imprimés tels que les brochures, flyers, affiches, etc., ainsi que la conception de supports numériques tels que les bannières publicitaires, les pages web, les animations et les vidéos. L'UX/UI Design : Conception d'interfaces utilisateur et de l'expérience utilisateur pour les sites web et les applications. La communication visuelle : compréhension et application des principes de la communication visuelle, y compris la façon de concevoir pour différents publics, de transmettre des messages clairs et de créer des conceptions mémorables. La gestion de projets : la capacité de travailler avec les clients et de gérer les projets de la conception graphique de manière efficace.
- Digital Art DirectionBellecourLa communication visuelle : compréhension et application des principes de la communication visuelle, y compris la façon de concevoir pour différents publics, de transmettre des messages clairs et de créer des conceptions mémorables. La gestion de projets : la capacité de travailler avec les clients et de gérer les projets de la conception graphique de manière efficace. Les techniques de marketing numérique : connaissances approfondies en matière de marketing en ligne, y compris les réseaux sociaux, la publicité en ligne et l'analyse de données. La stratégie de marque : compréhension de la stratégie de marque, la création d'une image de marque cohérente, l'analyse de la concurrence et la création de campagnes publicitaires numériques pour renforcer la marque. La gestion d'équipe : la capacité de diriger et de gérer des équipes de création pour garantir que les projets sont livrés à temps et conformément aux exigences du client.