Freelancer profile translated to English.
Back to original languageAbout Vanessa
Brand & UX/UI Designer | Art Direction
For over 4 years, I have worked in startups, SaaS environments, agencies, and freelance roles. I have worked on very different projects, but with a clear common thread: trying to create understandable, effective digital products aimed at meeting client needs.
I am involved in the entire creative process: UX thinking, wireframes, prototyping, interface design, visual identity, and art direction. My goal is to create coherent, aesthetic, and useful experiences, aligned with user needs and business objectives.
What interests me most about UX/UI design is starting from a need or problem and turning it into a simple, fluid, and logical experience. I enjoy designing interfaces that are not just "beautiful," but above all useful and thought out for the people who use them. I also enjoy challenging myself, as well as challenging teams on technical constraints, deadlines, and design.
Accustomed to collaborating with product, marketing, and development teams, I appreciate dynamic environments where creativity, logic, and technical constraints must be balanced.
UX/UI Design:UX Research, User Flows, User Journeys, Wireframing, Information Architecture, Competitive Benchmark, Personas, User Needs Analysis, Responsive Design, Accessibility, UI Design, Design Systems, Prototyping, Mobile Design, Web Design, Landing Pages, Component Libraries, Interaction Design
Art Direction & Branding:Art Direction, Branding & Visual Identity, Creative Concepts, Graphic Guidelines, Digital Campaigns, Visual Communication, Motion Design, Print & Digital Design, Visual Storytelling
Tools:Figma, Adobe Creative Suite, Notion, After Effects, Asana, Wordpress
French
Native or bilingual
English
Conversational
Russian
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- MykovalenkostudioBrand Designer | UX/UI DesignerSOFTWARE PUBLISHINGSeptember 2023 - Today (2 years and 9 months)Lyon, FranceHybrid designer specializing in art direction and UX/UI, I support digital projects from strategy to production, designing useful, coherent, and high-performing experiences.Throughout my various experiences, particularly in a SaaS environment, agency, and freelance work, I have focused on improving interfaces, optimizing user journeys, and designing complete digital experiences. I am involved in the entire product process: needs analysis, user research, wireframe and prototype design, interface design, visual identity, and close collaboration with product, marketing, and technical teams.My profile combines product vision, UX/UI, and art direction, allowing me to bring a holistic approach to projects. I design solutions that are intuitive, aesthetically pleasing, and aligned with business objectives, while remaining user-centered. Accustomed to working on diverse projects: digital interfaces, branding, communication materials, and multi-platform experiences, I easily adapt to different contexts and needs.You can discover my work and achievements through my portfolio:
- SemjiGraphic Designer - UX/UI DesignerSOFTWARE PUBLISHINGSeptember 2024 - January 2026 (1 year and 4 months)Lyon, France
- Creation and adaptation of visual assets for high-visibility SaaS projects.
- Updating and integrating web pages in collaboration with marketing and product teams.
- Designing print and digital materials for events, webinars, and feature launches.
- Redesigning presentations and sales materials to improve readability and visual impact.
- Creating animated and motion graphics content for various communication channels.
- Collaboration with product and marketing teams on SaaS projects.
- Integrating and updating web pages.
- Creating digital assets for feature launches and marketing campaigns.
- Redesigning presentations to improve readability and user experience.
- Participating in the creation of animated content and digital campaigns.
Project: SEO Square- Managing the event website and optimizing digital assets.
- Creating web and social media communication materials.
Project: AI Scope- Creating the visual identity and website for the event.
- Designing digital campaigns and marketing assets.
Results: strengthened brand image and improved visual consistency for events and digital assets. - The Forge SASGraphic Charter CreationTELECOMMUNICATIONSMarch 2024 - March 2024Lyon, France
- Supporting branding and digital projects from strategy to final delivery.
- Analyzing brand challenges to define a coherent art direction.
- Creating visual identities, graphic charters, and print & digital communication materials.
Results: improved visual consistency for supported brands and optimized their digital presence.
Reviews
I
Igor
TINTLOOK
Reviewed on 4/16/2024
Our company, specializing in vehicle wrapping, has repeatedly engaged Vanessa for creative assignments for our clients. Always professional, she is capable of understanding client requests and surprising them with new ideas that align with the relevant field of activity. Freshness, energy, she masters modern tools and techniques and can quickly format a project and bring it to successful completion.
It is always a pleasure to collaborate with her through simple and lively communication.
Vassili
The Forge SAS
Reviewed on 2/21/2024
Vanessa successfully created my graphic charter with high quality and speed; my suppliers are happy to work with it, and I was able to share this document, which had a significant impact.
Recommendations
AD
+4
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor Graphic and Digital DesignBellecour2021Les bases du design graphique : étude des formes, des couleurs, des typographies et des images. Les outils de création : logiciels de création graphique tels que Photoshop, Illustrator et InDesign, ainsi que des outils de conception web. La conception d'identité visuelle : création de logos, charte graphique, mise en page de documents, etc. La conception d'éléments graphiques pour les supports de communication : conception de supports imprimés tels que les brochures, flyers, affiches, etc., ainsi que la conception de supports numériques tels que les bannières publicitaires, les pages web, les animations et les vidéos. L'UX/UI Design : Conception d'interfaces utilisateur et de l'expérience utilisateur pour les sites web et les applications. La communication visuelle : compréhension et application des principes de la communication visuelle, y compris la façon de concevoir pour différents publics, de transmettre des messages clairs et de créer des conceptions mémorables. La gestion de projets : la capacité de travailler avec les clients et de gérer les projets de la conception graphique de manière efficace.
- Digital Art DirectionBellecourLa communication visuelle : compréhension et application des principes de la communication visuelle, y compris la façon de concevoir pour différents publics, de transmettre des messages clairs et de créer des conceptions mémorables. La gestion de projets : la capacité de travailler avec les clients et de gérer les projets de la conception graphique de manière efficace. Les techniques de marketing numérique : connaissances approfondies en matière de marketing en ligne, y compris les réseaux sociaux, la publicité en ligne et l'analyse de données. La stratégie de marque : compréhension de la stratégie de marque, la création d'une image de marque cohérente, l'analyse de la concurrence et la création de campagnes publicitaires numériques pour renforcer la marque. La gestion d'équipe : la capacité de diriger et de gérer des équipes de création pour garantir que les projets sont livrés à temps et conformément aux exigences du client.