Freelancer profile translated to English.

Description

I build acquisition funnels driven by your communities — systems where your customers, creators, and content work together to generate sustainable growth, without relying solely on ads.

🧭 WHAT I DO FOR YOU

1. I decode your cultural codes:

Multidisciplinary framework (economic intelligence, psychology, sociology, history) to identify insights that emotionally unite your community.

2. I design your 4-front acquisition architecture:

- Your current customers as natural ambassadors of your message

- Content creators your audience truly listens to

- Your organic content with the right tone

- Your culturally aligned ads (those that amplify without interrupting)

3. I transfer the method to your teams:

Training, playbooks, and support so they can orchestrate the movement autonomously.

You stay in control of execution. I build the system with you and train your teams to manage it.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Arabic
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

ISPAL
FOUNDER & CONSULTANT
January 2013 - Today (13 years and 5 months)
Brand Content x Social Media x Influence

Fintech, Travel, Tech, Mobility, Infopreneurship — B2B & B2C

Design and deployment of strategies combining content, influence, and paid amplification
Creation of social-first initiatives to generate visibility and acquisition
End-to-end campaign management: strategy, storytelling, content production, influencer and paid partnerships
Coaching of VSE/SME founders and B2B teams to leverage LinkedIn for visibility and lead generation
Creative direction and storytelling
Performance tracking and continuous optimization
Influencer Marketing Content Strategy Acquisition Strategy
CMA-CGM
SOCIAL & INFLUENCE MANAGER
TRAVEL AND TOURISM
May 2025 - September 2025 (4 months)
La Méridionale - Shipping Company

Definition and management of the social, content, and influence strategy for the Summer 2025 campaign, from initial brief to post-campaign analysis
Creation of organic and sponsored content, grounded in audience insights
Deployment of a targeted influence strategy (diaspora, food, lifestyle creators) as a distribution lever
Management of Adfluence and real-time performance optimization Coordination of multi-channel campaigns and cross-functional alignment - Customer Service, Product, and Regional Teams
PAYLIB
SOCIAL MEDIA, INFLUENCE & CONTENT MANAGER
BANKING AND INSURANCE
June 2021 - December 2024 (3 years and 6 months)
P2P Payment Service deployed by the 7 major French banking groups

Definition and management of the content and Social Media strategy
Content creation (organic + paid) and social media management Simplification of complex financial topics into clear and engaging content, adapted to multiple formats on LinkedIn, Meta, TikTok, and X
Coordination of organic, paid, and influencer activations
Acquisition management: Meta Ads, TikTok Ads, LinkedIn Ads, and SEA
Influencer relationship management
Moderation in coordination with Customer Service teams
Production and execution of brand highlights: TV sponsorship, Twitch activations, events,...
Reporting of results to the 7 partner banking groups