Freelancer profile translated to English.
Back to original languageAbout Vanessa
I am looking for freelance activities in the areas of web analytics and Google Analytics. I have been working in the field of web analytics for 8 years and have already supported many medium-sized and large companies. In addition to Google Analytics, I also have experience with the etracker tool - where I worked as a consultant.
Transparency and a friendly working relationship are very important to me.
I look forward to new contacts.
German
Native or bilingual
English
Conversational
Can work on-site
Trittau (up to 30km)
Experience
- Vanessa GrabowskiTracking & Analytics ExpertJune 2023 - Today (3 years and 2 months)Trittau, SH, GermanyAs a consultant for web analytics & tracking, I support companies, marketing teams, and agencies in making data-based decisions and using marketing budgets more efficiently. From error-free data collection to automated dashboards, I ensure a reliable data foundation.My focus in collaboration:✔️ Tracking Setups & Audits: Professional implementation via Google Tag Manager, clean Google Analytics (GA4) setup, and data protection-compliant tracking.✔️ Ads Tracking: Seamless conversion tracking for Meta Ads, Google Ads, LinkedIn Ads & Co. for optimal campaign management.✔️ Data Visualization: Development of clear, automated management and marketing dashboards in Google Data Studio.✔️ Knowledge Transfer & Enablement: In-house training, strategic workshops, and presentations for your team.
- Trakken Web ServicesConsultant Digital AnalyticsDecember 2018 - May 2023 (4 years and 5 months)Hamburg, Germany
- etracker GmbHConsultantOctober 2016 - November 2018 (2 years and 1 month)Hamburg, Germany
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Education
- Master of ScienceUniversity of Applied Sciences Wedel2016Master of Science (M.Sc.), E-Commerce
- Bachelor of ArtsHochschule Fresenius2014Bachelor of Arts (B.A.), Wirtschaftspsychologie