About Vanessa
English
Fluent
Spanish
Basic
Experience
- Adidas,Traveling Visual Merchandiser ManagerFASHION AND COSMETICSSeptember 2025 - January 2026 (4 months)Provence-Alpes-Côte d'Azur, France
- Implement collections and capsules (6 retail outlets) in strict compliance with brand guidelines and deadlines.
- Optimize high-traffic areas by analyzing KPIs; observed a +12% increase in sales for featured products.
- Create innovative and cross-merchandising displays that led to a sales index progression (+0.5 pt).
- Coach sales teams on Adidas visual standards.
- Weekly reporting (qualitative/quantitative) to management.
- Collaborate with store managers to align merchandising and stock priorities.
- Extime Dutyfree,Head of Visual Merchandising - Travel RetailLUXURY GOODSJanuary 2022 - January 2024 (2 years)Paris, France
- Lead opening projects for luxury and premium fashion boutiques, as well as Duty-Free shops (Food & Beverage, tobacco, perfumes, and beauty), from upstream preparation to implementation:
- 6 Luxury and Premium fashion boutiques: Celine, Saint Laurent, Lacoste, Burberry, Salvatore Ferragamo, Longchamp.- 1 Jewelry boutique: Bulgari- 2 beauty brand boutiques: Dior and Chanel- 6 Duty-Free shops (total area over 2500 m²).- Create visually appealing displays and thematic concepts imposed by ADP every 3 months.
- Design and conceptualize decorations for passenger-dedicated spaces: a VIP lounge, a Parisian delicatessen, a taste workshop...
- Manage the Visual Merchandising budget for Duty-Free shops (approximately €60,000/year).
- IKEA,Visual MerchandiserRETAIL (LARGE RETAILERS)January 2021 - February 2022 (1 year and 1 month)Villiers-sur-Marne, France
- Ensure compliance with brand merchandising directives.
- Contribute to improving the customer experience and journey by maintaining the brand's visual identity.
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Education
- Professional Coach Training (Leadership)Serenity Coach Institut2025Formation de Coach Professionnel (Leadership
- Photoshop & Illustrator TrainingEcole les Gobelins2019Formation Photoshop & Illustrator