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Vanessa CritonVC

Vanessa Criton

🎯 Web Analytics & Digital Marketing Expert

€550/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vanessa

☛ Who am I?
A Web enthusiast. I belong to the generation that grew up with the Web: flexibility, adaptability to all changes, initiative, and participation in defining new uses are second nature to me.
I've had the opportunity to work both client-side and agency-side. This has given me an essential complementarity to develop a global vision and intellectual agility. I've leveraged this to be attentive to my clients and to best meet their objectives.

☛ What characterizes me?
The mastery of various web marketing levers (SEO, SEA, Social Media, Display, Affiliate, Email Marketing,...) naturally led me to be interested in Web Analytics. Knowing how to spend a marketing budget is good, making it profitable is better.

☛ What do I offer?
Make money through Web Analytics, make your web marketing actions profitable and optimize them, either by training your teams or by having me intervene on your projects.

❑ Training
☙ Digital Analytics âžĄïžŽ Familiarize yourself with the analytics approach
☙ Google Analytics âžĄïžŽ Introduction, getting started, and/or advanced training
☙ Google Tag Manager âžĄïžŽ Manager, marketer, or developer, master your tag management

❑ Services
☙ Comprehensive Analytics Audit âžĄïžŽ Ensure you can correctly analyze your actions
☙ Implementation âžĄïžŽ Tagging plan, configuration, dashboards, testing
☙ Migration to GTM âžĄïžŽ Regain control with your tag management
☙ Analysis and Recommendations âžĄïžŽ Need to take stock to boost your business?
☙ Coaching âžĄïžŽ Tailored support according to your needs
☙ Delegation âžĄïžŽ No internal expertise? I'll take over

They already ❀ my services: CafĂ© Coton, Moulin Rouge, Le Cordon Bleu, Volcom, Oh My Cream !, RMN Grand Palais, Bernard Solfin, Le Monde Du Bagage, ...
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • What1000
    Business Analytics Expert (Owner)
    CONSULTING AND AUDITS
    August 2017 - Today (8 years and 9 months)
    Saint-Nazaire, France
    ♣ Training
    Analytics approach, getting started and/or advanced training on Analytics and Web Marketing tools.
    ♣ Audit
    Verification of data integrity, tagging quality, and tool configuration.
    ♣ Implementation
    Definition of KPIs, Analytics tagging (tags, datalayer), dashboards.
    ♣ Support
    Analysis and recommendations, coaching, delegation to strengthen your teams.
    Web Analytics Analytics Training Google Analytics Google Tag Manager Google Data Studio Analytics Audit Tagging Plan Dashboards Web Marketing Training Coaching Web Marketing Strategy
  • Plan B
    Digital Marketing Director
    E-COMMERCE
    October 2016 - July 2017 (9 months)
    La Baule-Escoublac, France
    ♣ Development and implementation of digital strategies for the client portfolio
    ♣ Expert in Google products (AdWords, Analytics, ...)
    ♣ Web Analytics Expert (Google Analytics, GTM, Commanders Act,...)
    Google Analytics Google Tag Manager Tag Commander Web Analytics Web Marketing Training Mazeberry Google Ads Google Shopping Google Search Console Email Marketing Affiliation Web Marketing
  • Digital and Co / DigitalKeys
    Digital Marketing Director
    E-COMMERCE
    January 2014 - September 2016 (2 years and 9 months)
    Paris, France
    ♣ Development and implementation of digital strategies for the client portfolio and the agency
    ♣ Client account support, monitoring, and development
    ♣ Team management
    ♣ Expert in Google products (AdWords, Analytics, ...)
    ♣ Training activities in Web Analytics and Web Marketing in general
    ⇒ Achieved "Google Partners" status
    ⇒ Creation and development of the agency's Web Analytics department
    Google Analytics Google Tag Manager Tag Commander Web Analytics Web Marketing Training Mazeberry Google Ads Google Shopping Bing Ads Affiliation Email Marketing

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Education

  • Commanders Act Certifications
    Commanders Act
    2016
    Modules TagCommander & MixCommander
  • Mazeberry Certification
    Mazeberry
    2014

Skill set

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