Vanessa Cantzler

The idea for this project arose from an everyday but inspiring situation: A food truck festival took place near me some time ago. I took the opportunity to look around leisurely, observe different concepts, and get something to eat myself. While I was sitting down afterwards, I got into conversation with a gentleman sitting opposite me. During the conversation, I mentioned that I attend the product design school in Selb. He then told me that he was about to launch his own food truck. However, he still lacked a coherent overall concept – specifically, an appealing menu, a suitable name, and a social media presence. He had already developed the names of his burgers and their pricing and gave them to me as a basis. From this encounter, I independently developed the idea for the food truck concept "Streetfuel" and implemented it graphically.

This project was created as part of the open house day at my school. While I was on-site and provided insights into various areas, a visitor approached me who makes smoothies himself. In conversation, he told me that he plans to market his products professionally in the future and to build his own website for this purpose. However, as a first step, he wanted to start with an appealing social media presence to generate attention for his product. Specifically, he wanted an advertising post that visually presents his smoothie appealingly and simultaneously conveys the most important information. As a basis, he only gave me a rough note with the most important information and a sample of his smoothie.

Based on these few requirements, I independently developed the design concept for the brand "Fruchtbärchen" and implemented it in the form of a social media post.