Freelancer profile translated to English.

Description

Professional in E-commerce and webmarketing for over 10 years, I intervene on your projects in a 360° mode.

Employee of large groups (Société générale, Crédit agricole, Natixis...), SMEs (Locmachine, Maison Isor...) and developer of projects on my own (Retail, BtoB & BtoC), I intervene as a freelancer on the following topics:

- Website project management: needs identification, specifications, roadmap, AMOA, testing)

- Platform management: webmastering (Wordpress, Prestashop, Shopify), UX, customer journey optimization, conversion facilitation tools

- Referencing: SEO, SEA, SMO

- Construction and management of commercial strategies: editorial calendar for campaigns, offers, visual content, targeting, performance analysis

- Marketplace management: Amazon, Google Shopping

- Lead acquisition: journey, content, marketing automation, display, partnerships

- Digital customer relationship management

- Logistics: adapted solutions, API integration

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

A mon comtpe
Trainer
EDUCATION AND E-LEARNING
February 2022 - Today (4 years and 4 months)
Training modules:
-Create and administer a Wordpress website
-Create and administer a Prestashop website
-Improve the natural referencing of your website
-Communicate effectively on social networks
-Understand and use Facebook for your business
-Instagram / Pinterest: optimize your business visibility
-Create and manage a Youtube channel
-Develop your business through Webmarketing campaigns
-Effectively use Google tools
-Launch your Google Ads campaign
Pedagogy Webmarketing Strategy Social Networks Wordpress Prestashop Shopify seo SEA
Maison Isor
Head of Webmarketing and E-commerce Department
E-COMMERCE
January 2020 - Today (6 years and 5 months)
Ville de Paris, Île-de-France, France
Create and develop the E-commerce department and the omnichannel strategy:
• 3 million in turnover / year (1 million in digital sales)
• 1 online store / 2 physical stores
• Management of 3 people
□ Define the E-commerce strategy in collaboration with management
□ Create and redesign the e-commerce site: webmastering and animation, customer journeys, e-merchandising, content optimization
□ Build the commercial strategy: campaign calendar, offers, visual content, targeting, performance analysis
□ Develop acquisition levers: SEO, SEA, SMO, marketing automation, display, partnerships, social networks
□ Manage public relations: influencer marketing, partnerships, press releases
□ Deploy innovative conversion channels: marketplace, Google Shopping, 3D modeling, private sales, instashop,
□ Organize digital customer relations: customer relations process, satisfaction surveys, after-sales service, sales administration
LOCMACHINE
Head of Communication and Webmarketing
CIVIL ENGINEERING
January 2018 - September 2019 (1 year and 8 months)
Montlignon
• Create the communication and webmarketing strategy
• Participate in defining the offer and strategic positioning: competitive intelligence, market analysis, identification of premium services meeting market needs
□ Create the visual identity and brand image based on the offer, target audience, and market players: graphic charter, brand identity, institutional communications
□ Create the website: brief, supplier sourcing, project monitoring, customer journey optimization, implementation of additional solutions, SEO, KPI analysis and optimization
□ Manage and animate digital presence: webmastering, content creation, social media management, e-press relations