About Vanesa Anabel
Spanish
Native or bilingual
English
Fluent
Experience
- Laboratorios BagoUX/UI DesignerPHARMACEUTICALS INDUSTRYSeptember 2022 - December 2025 (3 years and 3 months)Research and Validation: Planned and executed mixed research strategies (qualitative/quantitative). Conducted moderated and unmoderated usability tests (Ballpark, Useberry, Google Sheet, Meet) and in-depth interviews, validating hypotheses that increased the adoption of new features. Analyzed user behavior using heatmaps and recordings in Microsoft Clarity. Designed each user flow, defining wireframes and prototypes for each test.Design Phase Leadership: Fully responsible for the design in Figma and prototyping for the web and mobile platforms of the commercial area's CRM. Performed UI audits and defined visual design guidelines for programs in DET to the new system in Angular and Flutter. Transformed complex business requirements into intuitive user flows, from discovery to implementation using the Lean UX methodology.Collaboration with Development: Worked closely with multiple engineering teams to ensure the technical feasibility of proposals, optimizing the end-user experience and reducing handoff friction.Design Systems: Process systematization: Led the documentation and standardization of components and patterns, facilitating consistency and creating an accessible knowledge base for the UX team.
- Tecno SoftwareUX/UI DesignerDIGITAL AND ITOctober 2022 - Today (3 years and 10 months)República, ArgentinaUX/UI design of wireframes in medium and high fidelity with FIGMA.
- Habito 1UX/UI DesignerDIGITAL AND ITJune 2022 - September 2022 (4 months)República, ArgentinaUX/UI design of medium and high fidelity wireframes with FIGMA for two laboratory websites. UX/UI design of medium and high fidelity wireframes with FIGMA.Clients I worked with:
- **Disprofarma**.
- B2B E-commerce. Redesigned transactional and order tracking flows on the web platform, a highly complex logistics environment similar to massive marketplaces.
- Information Architecture: Simplified navigation of large volumes of data to facilitate self-management for clients (pharmacies and drugstores).
- **Roche**.
- Proof of concept for a free-use appointment booking project, allowing doctors and medical centers to manage appointments and medical records.
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Education
- Technician in Mobile App Design and DevelopmentNational University of Northwest Buenos Aires Province - UNNOBA2026Diseño y desarrollo de aplicaciones Mobile con Android y React. La carrera busca enfatizar en la preparación de un proyecto y el desarrollo de la misma, pensando en el diseño, la interacción de los usuarios y tener una mirada completa del desarrollo de un producto digital.
- Diploma in full stack web programming with React JS, Web page development, digital/multimedia content, and IT resourcese-Learning Center UTN FRBA2021Diplomatura en programación web full stack con React JS, Desarrollo de páginas web, contenido digital/multimedia y recursos informáticos
Certifications
- Diploma in UI and UX Interface Design Fundamentals CoursePlatzy2022
- Diploma in Figma CoursePlatzy2022