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Vanesa Anabel L.VA

Vanesa Anabel L.

UX/UI Design | Front-End

€222/day
San Luis, AR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vanesa Anabel

I have carried out various corporate, e-commerce, and branding projects as a freelancer on Workana and worked as a front-end developer in agencies in ARG, CRI, and MX.

UX specialist with over 6 years of experience transforming data into product decisions.
Expert in leading Discovery and validation processes in complex environments (CRM, B2B). I combine qualitative and quantitative methodologies (Lean UX) to create user-centered experiences.

I have the ability to systematize research processes and communicate insights to stakeholders, in addition to strategic and analytical thinking, good communication, and collaborative work with engineering teams.

In my last job, I successfully worked on 4 different products as a lead designer, using tools like Jira, Miro, and Trello; which allow me to ensure the quality and management of changes, new features, and improvements.

My English level is intermediate, a skill I am looking to enhance by studying English at CUI of UBA.

I invite you to see my projects and works for companies such as: Laboratorio Bagó, Mapfre ARG, Disprofarma, Life seguros, among others.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
San Luis (up to 50km)

Experience

  • Laboratorios Bago
    UX/UI Designer
    PHARMACEUTICALS INDUSTRY
    September 2022 - December 2025 (3 years and 3 months)
    Research and Validation: Planned and executed mixed research strategies (qualitative/quantitative). Conducted moderated and unmoderated usability tests (Ballpark, Useberry, Google Sheet, Meet) and in-depth interviews, validating hypotheses that increased the adoption of new features. Analyzed user behavior using heatmaps and recordings in Microsoft Clarity. Designed each user flow, defining wireframes and prototypes for each test.

    Design Phase Leadership: Fully responsible for the design in Figma and prototyping for the web and mobile platforms of the commercial area's CRM. Performed UI audits and defined visual design guidelines for programs in DET to the new system in Angular and Flutter. Transformed complex business requirements into intuitive user flows, from discovery to implementation using the Lean UX methodology.

    Collaboration with Development: Worked closely with multiple engineering teams to ensure the technical feasibility of proposals, optimizing the end-user experience and reducing handoff friction.
    Design Systems: Process systematization: Led the documentation and standardization of components and patterns, facilitating consistency and creating an accessible knowledge base for the UX team.
    Figma (Software) Prototyping Atlassian JIRA UX Design UX/UI
  • Tecno Software
    UX/UI Designer
    DIGITAL AND IT
    October 2022 - Today (3 years and 10 months)
    República, Argentina
    UX/UI design of wireframes in medium and high fidelity with FIGMA.
    Material Design UX/UI Figma
  • Habito 1
    UX/UI Designer
    DIGITAL AND IT
    June 2022 - September 2022 (4 months)
    República, Argentina
    UX/UI design of medium and high fidelity wireframes with FIGMA for two laboratory websites. UX/UI design of medium and high fidelity wireframes with FIGMA.
    Clients I worked with:
    • **Disprofarma**.
    • B2B E-commerce. Redesigned transactional and order tracking flows on the web platform, a highly complex logistics environment similar to massive marketplaces.
    • Information Architecture: Simplified navigation of large volumes of data to facilitate self-management for clients (pharmacies and drugstores).

    • **Roche**.
    • Proof of concept for a free-use appointment booking project, allowing doctors and medical centers to manage appointments and medical records.
    UX/UI Figma UX Design Wireframe IT Architecture

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Education

  • Technician in Mobile App Design and Development
    National University of Northwest Buenos Aires Province - UNNOBA
    2026
    Diseño y desarrollo de aplicaciones Mobile con Android y React. La carrera busca enfatizar en la preparación de un proyecto y el desarrollo de la misma, pensando en el diseño, la interacción de los usuarios y tener una mirada completa del desarrollo de un producto digital.
  • Diploma in full stack web programming with React JS, Web page development, digital/multimedia content, and IT resources
    e-Learning Center UTN FRBA
    2021
    Diplomatura en programación web full stack con React JS, Desarrollo de páginas web, contenido digital/multimedia y recursos informáticos

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