About Vanesa
Catalan
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Experience
- ReflectEasyFounder and Product ManagerApril 2025 - Today (1 year and 2 months)– Full product lifecycle management of an HR Tech SaaS built entirely with AI tools, from architecture to go-to-market.– Operation with complete autonomy in an environment of high ambiguity, making prioritization, resource management, and strategy decisions with direct impact on results.
- ZUK Digital AgencyCo-Founder and Project & Product LeadJanuary 2015 - Today (11 years and 5 months)Barcelona, Spain– Simultaneous management of over 20 digital projects for enterprise clients in the transport, insurance, pharmacy, e-learning, and mass consumption sectors.– Main point of contact with clients billing up to 200 million EUR annually, with relationships of up to 10 years based on consistent results.– Leadership of engineering, design, and marketing teams, coordinating external suppliers and internal stakeholders with conflicting priorities.– Implementation of agile methodologies, delivery processes, executive reporting systems, and continuous improvement plans for clients of different sizes and sectors.Management of digital transformation projects including e-commerce, CRM, marketing automation, payment gateways, and enterprise platforms.– Full product lifecycle management of an HR Tech SaaS built entirely with AI tools, from architecture to go-to-market.– Operation with complete autonomy in an environment of high ambiguity, making prioritization, resource management, and strategy decisions with direct impact on results.
- IndependienteStrategic Consultant in Digital InnovationJanuary 2011 - Today (15 years and 5 months)Barcelona, Spain– Advising companies on digital strategy, product development, and process optimization, combining strategic vision with practical execution.
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Education
- Agile Itineraries and Product ManagementFundae2026Itinerarios Agile y Gestión de Producto
- Introduction to MarketingThe Wharton School, University of Pennsylvania2015Introduction to Marketing