Freelancer profile translated to English.
Back to original languageAbout Van
Freelance data analyst passionate about helping companies transform their data into strategic decisions. I master Python, SQL, advanced Excel, and Power BI to analyze large volumes of data and create clear dashboards. My analyses have already helped increase marketing campaign profitability by 15% and improve customer satisfaction (NPS) by 45% in previous assignments. Trained in Data Science (MSc) and Google Analytics certified, I have a dual expertise in marketing and statistical analysis. Available immediately, rigorous and pedagogical, I will be able to support you in exploiting your data and achieving your objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Lille (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km)
Experience
- VinsightsSales Data Analysis Trainer & Professional JuryDIGITAL AND ITMarch 2025 - Today (1 year and 3 months)Paris, France● Conducted courses and workshops on the fundamentals of data analysis applied to sales: SQL, Power BI, advanced Excel, and data storytelling.● Supported students in carrying out analytical projects (commercial indicators, marketing reporting).● Participated as an evaluation jury for project defenses in data and business analysis.● Transmitted business best practices and performance-oriented analysis methods for sales.
- Circana France,Analytics Consultant – Marketing Mix ModelingAugust 2023 - April 2024 (8 months)Paris, France• Designed and implemented a marketing mix model to optimize budget allocation across different advertising channels.• Analyzed and evaluated the impact of each channel, then adjusted advertising strategies based on obtained insights, in collaboration with marketing teams.• Improved campaign profitability by 15% through reallocation recommendations that optimized advertising impact without increasing budgets.
- Circana France,Analytics Consultant - Marketing Mix ModelingAugust 2023 - April 2024 (8 months)Paris, France• Designed a marketing mix model, increasing advertising campaign profitability by 15% by optimizing multi-channel budgets.• Provided strategic insights that reduced unnecessary spending and improved advertising performance without budget increases.
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Education
- MSc Data Science & Organizational BehaviorBurgundy School of Business (BSB),2022MSc Data Science & Organizational Behavior
- M2i Formation,2023
Certifications
- Google Analytics CertificationSkillshop Google