Freelancer profile translated to English.
Back to original languageAbout Valery
Withover 10 years of experiencein digital communication and marketing, I specialize in community management, content strategy, and creating engaging campaigns for prestigious brands. I've had the opportunity to collaborate with renowned companies like **L'Oréal and LVMH**, where I helped transform online interactions into genuine growth drivers for brands.
My approach is both strategic and creative, integrating expertise in multi-channel project management and proven know-how in optimizing digital campaigns to maximize engagement and conversion.
Skills and Expertise
- Digital Marketing Strategy : Development and implementation of global strategies on social media and other digital channels.
- Community Management : Animation, engagement, and retention of B2B and B2C communities.
- Content Creation : Production of visual, written, and video content optimized for each platform.
- SEO & SEA : Search engine optimization and paid advertising campaigns.
- Analytics & Reporting : Analysis of campaign performance and adjustments based on KPIs.
- Influencer Campaigns : Collaboration with influencers and content creators to develop advocacy strategies.
Added Value
🧠 360° Vision: Thanks to my experience in communication and marketing, I can adopt a comprehensive approach, from content creation to data analysis, for concrete results.
💡Creativity and Innovation: Always looking for new ideas and trends, I offer unique and engaging solutions to capture the target audience's attention.
📈Results-Oriented : I ensure rigorous performance monitoring and constantly adjust strategies to meet and exceed set objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal SA - L'Oréal FranceHead of Content (TV / Print / Web / Digital / Social media)FASHION AND COSMETICSFebruary 2018 - January 2022 (3 years and 11 months)Leading global brand equity development by creating the most consistent and relevant brand Omni-channel marketing strategy for Garnier skincare brand.Major focus: Europe, US & EmergingAccountable for:- ATL, BTL & TTL. media advertising platforms development and international campaign roll out- Global digital acceleration strategy incl. Ecom, website, SEO-SEA-SEM campaigns, Social media & incremental platforms presence - ex. TikTok, Twitch- Global asset and media performances and Brand image evolution- Financial marketing/ advertising annual budget and reports
- WE ARE VALMILYFounderCONSULTING AND AUDITSJanuary 2015 - Today (11 years and 7 months)Paris, FranceContent Creator from 2015, I've collaborated with very respected brands such as Cartier, Montblanc, Jaeger-le-Coultre, Moet & Chandon, L'Oréal, Qatar Airlines, Emirates, Evian, to mention but a few. and notably fronting the Got2B Scharzkopf worldwide campaign in 2017.Content Creator from 2015, I've collaborated with very respected brands such as Cartier, Montblanc, Jaeger-le-Coultre, Moet & Chandon, L'Oréal, Qatar Airlines, Emirates, Evian, to mention but a few. and notably fronting the Got2B Scharzkopf worldwide campaign in 2017.
- EurosportHead of Digital MarketingSPORTSJanuary 2014 - January 2018 (4 years and 1 month)Paris, France- Definition and implementation of the marketing strategy (B2B & B2C) for Eurosport global platform- Plan, initiate, drive, and execute global marketing campaigns.- Creation of award-winning experiential marketing solutions on mobile & digital (connected race, mobile games, and consumer competitions)- Development and management of key pan-European partnerships with International Sport Organisations & Federations (IOC, UEFA,NHL,MLS ULEB, WTA, FIS, FINA,) International Media (Yahoo, Financial Times, BBC World, CNN), and global clients (Panasonic, Reebok, Oakley, Nissan, CA Technologies)-Management: 3 people.
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Education
- Master 2 - International MarketingUniversity of the Arts London2010
- Master 1Sup de Pub - Groupe INSEEC2009
Certifications
- Google Digital Active CertificationGoogle Learning Academy2018