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Valerio LuttkusVL

Valerio Luttkus

Sales Growth Advisory, Business Development

€600/day
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Valerio

Consulting for B2B Sales & Business Development
Scalable sales solutions for solar, construction, platform & franchise models

I advise companies on building and expanding high-performing sales structures – with a focus on growth, partner acquisition, and process clarity.

As a partner in a specialized sales boutique, I manage projects end-to-end: from analysis and strategy development to practical implementation – together with a well-coordinated network of sales professionals, analysts, and creatives.

Typical Clients:
– fast-growing companies in the solar, construction, trade & platform sectors
– Startups & Scaleups looking to professionalize their sales or build partner networks
– Corporates looking to test and efficiently scale new go-to-market channels

My Focus Areas:
- Building & managing sales partner networks (e.g., sales representatives, franchises, installation partners)
- Development and implementation of GTM strategies with measurable revenue impact
- Design of high-performing outbound sales funnels (tools, CRM, playbooks, coaching)
- Consulting along the entire sales journey – from lead source to closing

Reference Projects (Selection):
- Building a nationwide sales channel for heat pumps (Enpal) – EUR 1.5 million in revenue in a few months
- Acquiring 30 franchise partners in 6 months (marta) – incl. funnel, ads & onboarding
- Sales scaling for a digital advertising material platform – EUR 500k+ deal volume, 1,000+ cold calls

I work with clear processes, an entrepreneurial perspective, and high implementation speed. Always on par with management or C-level – and always with the goal of delivering real results.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Enpal B.V.
    VP Growth
    ENERGY AND UTILITIES
    January 2025 - Today (1 year and 5 months)
    Berlin, Germany
    • Building a scalable sales channel through sales representatives for the new heat pump division
    • Achieving EUR 1.5 million in revenue with a comparable EBITDA margin to existing internal channels
    • Leading and coaching a 30+ person partner sales team (onboarding, motivation, target management)
    • Developing and implementing efficient sales processes, including CRM structure, lead management, and funnel
    • Close stakeholder management with C-level and functional coordination (product, legal, ops)
  • fresh id
    Interim Head of Sales
    November 2024 - March 2025 (4 months)
    • Developing a targeted outbound sales strategy for scaling a digital collectibles/promotional items platform with a focus on clearly defined target segments (ICP)
    • Building a sales playbook including CRM management, call scripts, lead research strategies, and goals
    • Conducting over 1k cold calls, deal tracking in the six-figure range (> EUR 500k)
    • Leading the sales team with a focus on customer retention, pipeline transparency, and goal achievement
    CRM Sales Sales Leadership and management of sales teams Development of sales playbooks, outbound strategies, and target customer profiles
  • InterNetX
    Sales Consultant
    October 2024 - December 2024 (2 months)
    • Conducting an in-depth analysis of the internal sales structure, tool landscape, and sales workflows to identify growth levers
    • Deriving recommendations for optimizing outreach and customer retention in the digital B2B environment
    • Presenting the results, including recommendations, directly to the CEO

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Education

  • Master of Science
    WHU – Otto Beisheim School of Management
    2019
    Master of Science - MS, Management
  • Semester Abroad, Business Administration and Management, General
    Luiss Guido Carli University
    2018
    Semester Abroad, Business Administration and Management, General

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