Freelancer profile translated to English.
Back to original languageAbout Valeriia
I am a graphic designer specializing in branding, UX/UI, and visual content creation for social media. My goal is to help brands stand out and connect with their audience through impactful and functional visual identities.
I have worked on projects ranging from logo creation to user interface design, as well as video editing and social media content creation. My experience also includes managing visual campaigns on digital platforms, successfully increasing engagement and brand recognition.
What sets me apart is my comprehensive approach; I design visual pieces that are coherent and aligned with business objectives, ensuring effective results adapted to the digital environment.
Russian
Fluent
English
Conversational
Spanish
Native or bilingual
Ukrainian
Native or bilingual
Can work on-site
Valencia (up to 10km)
Experience
- vcreativevisionCo-founderOctober 2022 - Today (3 years and 10 months)Valencia, SpainI specialize in UX/UI design for digital products and also have experience in developing corporate identities, social media design, and marketing materials. UX/UI design for digital products ▹ Application of agile methodologies, Lean UX, and Design Thinking. ▹ Execution of research techniques: surveys, benchmarking, UX analysis, affinity diagrams, tree testing, and card sorting. ▹ Development of personas and customer journey maps. ▹ Creation of wireframes, wireflows, mockups, and interactive prototypes (Lo-Fi and Hi-Fi). ▹ Definition of information architecture, Lean MVP, and Lean UX canvas. ▹ Design of task flows and flowcharts. ▹ Application of the Golden Circle, Tone, and Voice Matrix. ▹ Creation of style guides and UI Kits. ▹ Execution of remote testing. Creation of WordPress websites (Elementor).
- OrbittaUX/UI DesignerOctober 2023 - May 2024 (7 months)In my agency experience, I have had the opportunity to manage and execute design projects for a wide range of clients across various sectors, including sports, food, customs, consulting, education, and digital media. My main responsibilities have been:- Drafting and sending briefs to clients, responding to their queries, and keeping them informed throughout the process.- Competitor research, creation of SWOT analyses, user profiles, and information architectures for user-centered digital experiences aligned with the client's business objectives.- Creation of paper prototypes, low-fidelity and high-fidelity, development of visual interfaces (UI) and animations, dedicating most of my time to this area.- Design of multiple homepage concepts, discussing solutions with superiors, and collaborating with the marketing team.- Implementation of design solutions that have contributed to the improvement of lead generation and user experience on digital platforms.- Development of landing pages, online stores, and corporate pages until their delivery to programmers.- Creation of logos and advertising videos for marketing campaigns.
- FreelanceVisual Identity for IO-SOCIAL, a social intervention training instituteEDUCATION AND E-LEARNINGMarch 2023 - April 2023 (1 month)1. Brand Manual- Corporate Logo- Safety Area- Corporate Colors- Pattern- Corporate Typography- Rules for Proper Brand Use- Correct Versions- Incorrect Versions- Applications in Context (including stationery, advertising, promotional products, packaging)2. Social Media Templates3. Social Media Covers3. Business Cards4. Illustrations for Website5. Certificate Design6. Seal Design
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Certifications
- Web Design: Strategy and Information ArchitectureCalifornia Institute of the Arts2022
- Create High-Fidelity Prototypes and Designs in FigmaGoogle2022