Freelancer profile translated to English.

Description

Expert consultant in customer marketing, sales and customer service focused on creating short-term value (loyalty and acquisition). Working with SMEs, mid-cap companies and large corporations. Strategic, operational, and transformation management skills. Dual experience in major consulting firms and in marketing and sales management positions. Author of the book Customer Experience (Re)Design. Simple, accessible, and enthusiastic. Referenced by BPI.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Conversational

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

Cabinet 37.5
Partner Consultant
CONSULTING AND AUDITS
May 2020 - Today (6 years and 3 months)
Paris, France
Various assignments and training sessions on growth strategies (marketing, relationship programs, sales and customer service effectiveness, customer data exploitation, customer experience, market research, customer acquisition and loyalty, customer satisfaction monitoring). Referenced by BPI since 2024 (assignments in branding, marketing, sales, and digital).
Customer experience Loyalty Customer acquisition strategy Relationship marketing
TheContillery
Marketing, Product and Customer Success Director
SOFTWARE PUBLISHING
September 2017 - October 2020 (3 years and 1 month)
Paris, France
TheContillery (French Tech startup) uses AI and data to increase the impact of images and videos used in brand communication.
Inbound and outbound marketing
Product market fit: managed product and service roadmap; user experience improvement
Customer Success: customer use cases; onboarding plan; customer support
Inbound marketing Customer Experience Business plan Customer Relationship Management (CRM)
EY Consulting - France
Project Director
CONSULTING AND AUDITS
May 2015 - April 2017 (1 year and 11 months)
Paris, France
Assignments:
Data-driven omni-channel customer strategy
Customer experience improvement (stores and e-commerce)
Loyalty strategies and programs
Data monetization business cases
Customer-centric organizations and CRM tools
Change management and organizational design
CRM project management Loyalty strategies