Freelancer profile translated to English.
Back to original languageAbout Valérie
Marketing & Communication Expert | Project Manager
I support companies in the design, scoping, and management of high-stakes marketing and communication projects.
From needs analysis to operational implementation, I work on the entire project cycle: preliminary studies, writing specifications, stakeholder coordination, and performance monitoring. My approach is structured, pragmatic, and results-oriented.
My areas of intervention:
- Development of strategic communication plans
- Website redesign or creation
- CRM implementation and optimization
- Customer satisfaction surveys and analysis of customer feedback
- Definition and deployment of media plans
Accustomed to complex and cross-functional projects, I facilitate decision-making and secure each step to ensure effective deliverables aligned with your business objectives.
My goal:to transform your challenges into concrete, measurable, and sustainable solutions. To help you complete long-term projects when you don't have the internal resources.
Areas of expertise: tourism, mountain, skiing, golf, outdoor activities, e-commerce, events
French
Native or bilingual
English
Fluent
Portuguese
Basic
German
Conversational
Can work on-site
Chambéry (up to 50km), Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km)
Experience
- Station de ski TignesExecutive ManagerSPORTSNovember 2021 - September 2025 (3 years and 10 months)
- Marketing, communication, and sales management: 1 management department, 5 teams, 45 people: Tignes tourist office, B2B and international promotion, 360 communication, partnerships, PR, booking center, groups & seminars
- Sales management for tourism products and the booking center
- Value creation in the region: labels, management of unsold accommodation, Tignes-Val d'Isère area, season pass sales.
- Deployment of brand strategy and improvement of the customer journey
- Organization and management of communication strategy for major international events: sports, cultural, festivals, music scenes
- Cross-functional coordination with piste management, Town Hall, ski lifts, ESF, accommodation providers
- Monitoring of attendance indicators (BVA, G2A), studies, observatories
- Azimuts AgenceMarketing and Communication ConsultantJanuary 2014 - January 2021 (7 years)Marketing, content, communication, and CRM strategy consulting for VSEs/SMEs, tourist offices, and socio-professional organizations. Assistance with digitalization projects, websites, document management systems, and communication tools
- CowicoGeneral ManagerINTERNET OF THINGS (IOT)December 2014 - June 2017 (2 years and 6 months)Bourg-Saint-Maurice, FranceE-commerce sales of sports, home automation, and medical connected objects. Direct sales to B2C and B2B customers.
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Education
- Degree in Communication and New TechnologiesUniversity of La Rochelle - VAELicence Communication et nouvelles technologies
- Degree in Applied Foreign LanguagesUniversity of Lyon 2Licence LEA