About Valerie
French
Native or bilingual
English
Fluent
German
Fluent
Italian
Conversational
Experience
- Les Pépites de ValouManager and FounderE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Rumilly, FranceCreate and manage an e-commerce store on Shopify (lespepitesdevalou.fr) from A to Z: UX design, SEO optimization, catalog management, content writing, customer experience.Define and deploy a 360° communication strategy: positioning, storytelling, editorial charter, multichannel content.Manage transversal activities: customer relations, logistics, sales strategy, performance analysis, budget, and product development.Establish partnerships with artisans committed to an ecological approach (organic, allergen-free, handmade).
- VULLI Sophie la girafeCommunication and Social Media Manager:RETAIL (SMALL BUSINESS)August 2017 - November 2023 (6 years and 3 months)Rumilly, FranceImplement the communication strategy (brand activation, media, promotion, digital, events, public relations) for the Sophie la girafe brand.Manage social media (+100K followers combined): develop the editorial line for Facebook, Instagram, Pinterest, and LinkedIn.Design, manage, and analyze social ad campaigns.Organize 10 annual B2B trade shows in France and internationally.Deploy the PR strategy: write press releases, organize press and influencer events, and monitor media coverage.Engage with the network of journalists, influencers, event partners, and institutions.
- HASBROEvent Marketing CollaboratorRETAIL (LARGE RETAILERS)October 2015 - September 2016 (11 months)Chambéry, FranceDesign trade & PR operations around strong brands: Play Doh, Nerf, Disney Princesses.Coordinate the first Hasbro Franchise Event bringing together clients, journalists, and influencers.
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Education
- Master 2 Digital MarketingINSEEC Business School Chambéry2017
- Master 2 Marketing and SalesIAE Savoie Mont Blanc Annecy2005