Freelancer profile translated to English.

Description

+20 years of expertise in Market Research, Marketing, Market & Consumer Insights.

I support strategic brand development and growth through data and marketing research insights.

My background and skills allow me to manage data, marketing & business projects, liaise with external providers or clients, manage a team, or take on cross-functional roles.

I have acquired knowledge in various methodological approaches and have conducted analyses based on numerous data sources (sales panels, purchase panels, loyalty cards, media & digital data, quantitative studies, qualitative studies, shopper/trade studies, activation plans).

This allows me to have a fine understanding of your challenges, consumers, and your sector, to observe trends, analyze markets, and enable you to make informed decisions for your brands' growth.

- Marketing Insights & Research: needs definition and methodology selection, field/provider monitoring, analysis and enrichment, strategic & operational action plans, trend observation and monitoring.

- Involvement with research/marketing/sales teams, interim management, role replacement, increased workload.

- Assignments with client brands, research institutes, agencies.

- Fast-Moving Consumer Goods (FMCG), Distribution (Retail), Media - Digital, Luxury

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km), Dijon (up to 30km), Rouen (up to 30km), Lille (up to 30km)

Consultante indépendante - Freelance
Marketing Strategy / Market Research / Business Development
CONSULTING AND AUDITS
January 2022 - Today (4 years and 7 months)
Paris, France
I assist companies in decoding their markets, transforming insights into business actions, and securing their marketing decisions.
My expertise covers the entire insight production chain, with a particular focus on innovative methodologies and AI integration.

My expertise: decoding markets and consumers through data
Consumer & Market Insights
Brand & Innovation Research
Shopper & Retail Analytics
Data & Panel Analysis
Marketing & Business Performance
Methodological Designs
Innovative Methodologies & AI

What I bring: illuminating and securing marketing decisions
Understanding market and consumer dynamics.
Informing marketing decisions (innovation, packaging, activations...).
Analyzing purchasing behavior and leveraging multi-source data: panels, quantitative/qualitative studies, shopper data.
Transforming data into business recommendations.

How I intervene: responding to your needs with agility
Outsourcing: team support, interim management, role replacement.
Advisory: project management, roadmaps, provider sourcing.
Large groups / SMEs / VSEs
Ad-hoc / long-term assignments
On-site / Hybrid / Remote

Sectors: Fast-Moving Consumer Goods (FMCG), Distribution (Retail), Media, Luxury

Consumer insights / Market insights / Business insights / Market Research / Strategic data / Business Intelligence / Operational Marketing
Marketing Research Consumer Insight Business Intelligence (BI) Strategy Project Management Marketing
D-CODES
Director of Studies and Opinions Department
CONSULTING AND AUDITS
July 2022 - July 2025 (3 years)
Neuilly-sur-Seine, France
Creation and structuring of a service offering for studies, opinion analysis, and data-driven insights.
- Definition and deployment of the strategic vision for the insights offering, centered around quantitative and qualitative studies, omnibus surveys, and opinion analysis.
- Facilitation of community platforms for citizen listening and perception analysis.
- Direction of research projects, from brief to strategic recommendations, process optimization.
- Management of a project to create an internal panel.
Quantitative Studies Qualitative Studies Project Management Community Management
IPSOS FRANCE - Brand & Ad Tracking
Head of Department
CONSULTING AND AUDITS
February 2019 - December 2020 (1 year and 10 months)
Paris, France
Management of systems for measuring brand performance, perception, and image.
- Designer of quantitative brand tracking studies (awareness, image, preference, attributes, and associations).
- Leading a team of experts in quantitative brand tracking studies.
- Identifying growth opportunities, white spaces, weak signals, and emerging trends.
- Managing a multicultural team of 12 people.
- Portfolio of 5 million Euros: +10% in 2019, +6% in 2020.
- Local and global clients, FMCG / Luxury / Services...
Team Management Project Management Quantitative Studies Marketing Research Brand Strategy