Freelancer profile translated to English.
Back to original languageAbout Valérie
Senior freelance web copywriter specializing in practical content for the general public, I help brands and e-merchants produce truly useful articles - not just to feed a blog, but to inform, reassure, and guide their customers throughout their journey.
Buying guides, tutorials, maintenance tips, thematic files, newsletters: I transform sometimes technical subjects into clear, reliable, and accessible content, designed to answer users' concrete questions and improve editorial performance.
I have notably collaborated with Cdiscount, Picard, Truffaut, Jardiland, Castorama, Komilfo, and GRDF.
✔️ SEO articles and content
✔️ Simplification of technical subjects
✔️ General public educational tone
✔️ Strict adherence to editorial constraints and deadlines
I work both directly with brands and as support for marketing, SEO, or editorial teams, for one-off needs or large volumes.
📩 Available for freelance assignments - quick response tailored to your needs.
(Examples of content available on request.)
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- CdiscountManagement and creation of SEO content on multiple themesE-COMMERCEJune 2020 - December 2023 (3 years and 7 months)Management of an SEO content creation project for the Cdiscount e-commerce site (DIY, garden, home, CSR).Coordination of a team of about ten authors and two editors, definition of the editorial line and content validation.Writing buying guides and tutorials for the general public.Analysis and editorial overhaul of all site content to improve its clarity, usefulness, and SEO performance.
- PicardCreation of editorial and SEO contentAGRICULTUREApril 2022 - Today (4 years and 2 months)Writing articles and optimized content for the Picard website, aimed at the general public.Production of practical advice and supporting content related to product usage.Adaptation to the brand's tone and the editorial constraints of a large group.Collaboration with marketing and digital teams.
- GRDFWriting institutional and educational contentENERGY AND UTILITIESJanuary 2025 - Today (1 year and 5 months)Creation of articles, newsletters, and informational content for various audiences (internal and external).Simplification of technical subjects related to energy to make them accessible and understandable.Adherence to editorial constraints and institutional objectives.Collaboration with the communication team.
Reviews
Damien
Compagnie de Bel Air
Reviewed on 8/20/2018
I have worked with Valérie on various projects and am very satisfied with our collaborations. Attentive and very responsive, Valérie managed to grasp our universe and our constraints very quickly to produce quality work: I recommend her without hesitation.
Recommendations
FU
+3
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Applied Modern LiteratureParis IV Sorbonne2008
- Bachelor's degree in Modern LiteratureParis V Jussieu2005
Certifications
- Voltaire Certificate (score = 972 / verification code = 6UT7R7)Woonoz2020
- ProofreaderCentre d'écriture et de communication (CEC) - Paris2021