Freelancer profile translated to English.
Back to original languageAbout Valérie
Valérie Koplewicz · Design Ops & Strategic Design · 15 years of experience
I structure design organizations and accelerate innovation, for large groups as well as for growing teams.
My two areas of intervention:
Design Ops: I build the conditions for design teams to work better: governance, rituals, quality standards, tooling, recruitment. I supported the structuring of UX chapters at Crédit Agricole Technologies et Services (50 designers, 3 years), BPI France (37 designers), and SNCF Connect.
Strategic Design: I lead framing workshops, Design Sprints, and Problem Framing to validate hypotheses before building. From brief to functional prototype in a few days.
I also work with AI tools (Claude, Lovable, Vercel) to produce POCs and front-end deliverables autonomously (vibe-coding). A rare skill in the design field that I use both in missions and in training.
In parallel to my missions, I train design teams through Popup Design Lab (Design Ops, AI, Management) and I teach at Gobelins, ESIEA, École W, and CREA Geneva.
What my clients remember:
Rapid intervention with lasting impact, a strategic as well as operational perspective, and the ability to engage teams rather than just delivering deliverables.
📍 Paris · Remote · French-speaking Switzerland
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BPIFRANCEHead of UX FactoryBANKING AND INSURANCESeptember 2023 - February 2024 (5 months)Under the direction of the Head of Digital, my mission is to reorganize the UX factory. The team has 37 designers and is transversal to all impact teams. The team is multidisciplinary (UX, UI, User Researcher, UX writers, PO, dev) and has transversal communities: design system, User research, design ops, product design, Branding, and design strategy.
- Le Flow designDesign Thinking & Design OpsDIGITAL AND ITFebruary 2023 - Today (3 years and 4 months)Bd Périphérique, Paris, France**Design Thinking**: Passionate about innovation and design, I help both large corporations and startups imagine new concepts through an iterative process that includes research, ideation, prototyping, and testing phases.**Design Ops**: I assist companies in structuring their design department by analyzing the organization, UX maturity, and objectives, then by initiating innovative design processes. I establish a UX methodology strategy adapted to the design team and the company's needs. I can also find the right UX/UI profiles to strengthen the team. References: Crédit Agricole d'Ile-de-France, Prisma Media (Vivendi).
- Time for the PlanetShareholderMay 2022 - Today (4 years and 1 month)
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Education
- Online Product Design and Development, MultimediaGobelins, l'école de l'image2013Conception-Réalisation de Produit en Ligne, Multimedia
- University degree in Human Sciences and Communication, SociologyUniversité Paris X Nanterre1993Deug sciences humaines et communication, Sociologie