Freelancer profile translated to English.

Description

After 15 years of marketing in industry, tech, and services, I act as an outsourced CMO / Marketing Director to help SMEs, mid-cap companies, and industrial & tech IT service providers structure their marketing and generate measurable results.

I support B2B SMEs/mid-cap companies that do not have a structured marketing department or wish to professionalize their strategy without hiring a full-time CMO.

For which clients?

CEOs of B2B SMEs/mid-cap companies (industry, tech, services) who need senior marketing management 1 to 3 days a week, to oversee all marketing activities or a key project.

What I cover:

→ Marketing Strategy: positioning, offering, targeting, operational plan

→ Digital Strategy: SEO, content, lead generation, marketing automation, emailing

→ B2B Social Media: LinkedIn, social selling, employee advocacy

→ Management: KPIs, reporting, team & supplier coordination

→ Websites: redesign/creation, scoping, agency management, conversion optimization

→ SEO & Content: audit, recommendations, editorial planning, creation / management

Recent results:

+10% qualified traffic on an IT service provider's website after an SEO project
+1,000 B2B LinkedIn followers through a targeted content strategy
Structuring of the marketing strategy for 5 business units
Implementation of lead generation campaigns (webinars, content, automation) for a data & cloud IT service provider
Social selling project for a tech company of 150 people: tool, training, animation, content

Areas of experience:

Industrial & tech SMEs/mid-cap companies, services, IT service providers, pharma, luxury, sports & wellness, with a cross-functional B2B and B2C vision.

Working method:

Co-definition of the strategy and action plan, followed by management and coordination of implementation over the duration that suits you.

About me:

EDHEC graduate, M2 E-Marketing EM Strasbourg, 20 years of B2B & B2C experience. Google Analytics & Contentsquare certified.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Basic

Workplace preferences

Remote only

Primarily works remotely

Reboot Conseil
CHIEF MARKETING OFFICER
CONSULTING AND AUDITS
June 2025 - March 2026 (9 months)
Marketing Lead: definition of marketing strategy for 5 BUs, marketing structuring (tools, coaching, ...)
Operational Marketing: definition and implementation of the operational marketing plan with the marketing leads of each team across marketing channels: Ads, SEO, Social Media, ...
MARKETING STRATEGY Content Marketing Digital Marketing Strategy SEO Copywriting LinkedIn Marketing
Digora / DEEP
MARKETING MANAGER
TECH
April 2022 - May 2025 (3 years and 1 month)
Strasbourg, France
Team Lead: coaching of 1 junior marketing officer, 1:1, objectives, marketing strategy
Digital Marketing: Website management, SEO/SEA, LeadGen, Marketing Automation, E-mailing, Traffic management, KPIs Social Media: Community Management: editorial calendar, LinkedIn / X (Twitter), Social selling and Employee advocacy
Content Marketing: Management of the editorial calendar: blog, articles, videos and content creation
Online and in-person events: webinars, workshops, ...
Web Marketing Strategy SEO Copywriting Team Management SEO Audit LinkedIn Community Manager
Merck France
Product Manager / Global Product Manager
PHARMACEUTICALS INDUSTRY
April 2009 - January 2017 (7 years and 9 months)
Molsheim, France
- Marketing strategy for 4 product lines: product lifecycle management, 5-year vision
- Product Development
- Project and cross-functional team management
- Implementation of digital projects
Project Management Product Management Marketing International Development Product Development