Freelancer profile translated to English.

Description

Storyteller, I reveal the richness of cultural heritage through inspiring content (articles, posts, flyers, press releases, e-mails, newsletters...).

For over 25 years, I have explored the many facets of communication with a particular passion for culture and tourism. This is a field in which I specialized after co-founding a website dedicated to the French art of living, followed by 40,000 epicureans, serving as Press Officer for prestigious museums, and curating a contemporary art exhibition.

Whether it's discovering a destination, promoting a place, or immersing oneself in the history of an art or a know-how, my pen is now at the service of cultural tourism stakeholders.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Comme des Français
Editorial Manager / Content Management / Web Editor
CULTURE
June 2019 - Today (7 years)
Tourcoing, France
After creating and launching the "Comme des Français" media, I have been in charge of its content for 6 years.

CONTENT MANAGEMENT
• Definition and research of topics on heritage, art, gastronomy, know-how, and luxury.
• Article writing.
• Content updating and optimization.
• Social media management.
• Production of a monthly newsletter.

DEVELOPMENT
• Audience (CM, SEA).
• Brand awareness (SEO, prospecting, networking).
• Revenue (media kit, netlinking, affiliate marketing, partnerships).

Examples of recent articles: https://linktr.ee/valeriegauthiercom
Social media Communication Copywriting Branding
Agence Observatoire
Cultural Press Officer
CULTURE
April 2018 - October 2018 (7 months)
Paris, France
After returning to studies in culture, I managed the PR for prestigious institutions:

• Implementation of press trips (La Piscine, Forum antique de Bavay, Musée de Flandre, MusVerre).
• Organization of tailor-made interviews, visits, and filming (Musée Matisse, Ateliers d'art de France, Forum départemental des Sciences).
• Maintaining relationships with fine arts journalists.
• Definition of media targeting.
• Creation and distribution of mailings and press releases/kits.
Press relations Writing Customer relations Communication
Médiathèque Jean Pierre Melville
Exhibition Curator
CULTURE
May 2017 - April 2018 (1 year)
Paris, France
As part of my Master's degree at IESA Art&Culture, I created the exhibition "Copied/Divergent: Encounter between classical art and pop culture":

• Market and audience research.
• Selection and organization of the program for 4 "geek-artists".
• Venue and funding research.
• Definition of the communication and animation plan.
• Creation of communication materials (labels, game flyer, posters...).
• Cost estimation and budget monitoring.
Content creation Art Production Design Communication