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Valerie GaglianoVG

Valerie Gagliano

On-demand CMO - Marketing Consultant

€1,000/day
Aix-en-Provence, FR
15+ years

Average response time: 2 hours

Freelancer profile translated to English.
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About Valerie

Valérie has accumulated over 30 years of experience in international marketing and communication strategies and has held EMEA Marketing and Digital Director positions for over 10 years in technology, retail, media, and digital sectors, notably at Yahoo!, Autodesk, and eFinancialCareers in London. She is a startup advisor and marketing consultant and has held freelance CMO positions both client-side and agency-side. Recently, Valérie served as a freelance CMO for an EdTech scale-up. She also taught social media communication strategies in English at the Master's in Management program at IAE Aix-en-Provence and taught strategic marketing to sandwich MBA students at EFAP. She holds an MBA from the Institut Supérieur de Gestion.

  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Aix-en-Provence (up to 50km), Paris (up to km)

Experience

  • Valerie Gagliano
    Strategic Marketing and Digital Marketing Consultant & Startup Advisor
    CONSULTING AND AUDITS
    June 2012 - Today (14 years and 1 month)
    Aix-en-Provence, France
    08/21-07/22. 01Talent (Paris, Tel Aviv, Dakar)
    www.01Talent.com
    Interim CMO

    06/18-01/19 Carré d’artistes (Aix-en-Provence) http://www.carredartistes.com (Art Galleries)
    Marketing Consultant acting as Marketing & Web Director – team of 7 people

    04/18-06/18 Echy (France) http://www.echy.fr (Fiber Optic Natural Lighting Solutions)
    Marketing Consultant acting as Marketing & Web Director

    03/18-09/18 Barouding (Aix-en-Provence) http://www.barouding.fr
    (Startup – Travel with like-minded travelers)
    Advisor and member of the strategic board

    02/17-08/17 Ispira (Aix-en-Provence) https://ispira.fr (Environmental Diagnosis and Consulting)
    Web marketing consultant

    11/16-12/16 Perle de Lune (London, Paris) http://www.perledelune.com
    (Gold, Fine and Precious Stone Jewelry)
    Web marketing consultant - Website usability audit

    09/16-12/16 STK Avocats (Aix-en-Provence) http://www.stk-avocats.fr (Law Firm)
    Branding and web marketing consultant - Creation of a new visual identity and website

    06/16-12/17 e-GEE - Suez Group (Paris, Valence, Grenoble) http://www.egee.fr
    (Environmental, Water, and Energy e-Management)
    Marketing and branding consultant

    03/16-05/16 Ween (Aix-en-Provence) http://www.ween.fr
    (Startup – Manufacturer of smart connected thermostats)
    Marketing and branding consultant

    05/15-06/18 Caléa Solutions / Mood Messenger (Marseille) http://www.moodmessenger.com
    (Startup – Publisher of the Mood Messenger SMS app)
    Marketing Consultant acting as Marketing Director

    01/13-02/15 Kalyzée (Marseille) http://www.kalyzee.com
    (Startup - Interactive Video and Video Learning Solutions)
    Marketing, communication, and business development consultant

    06/12-12/13 Enlightn (Paris)
    (Startup - Corporate social network Coffee Poke – acquired by Orange https://bit.ly/2I9Fr3d )
    Consultant and member of the advisory board
    Stratégie de communication Stratégie webmarketing Stratégie d'entreprise Branding Stratégie de positionnement Go-to-market plan Webmarketing Webdesign Community management Stratégie commerciale Brand content Gestion de projet web Web analytics Google Analytics User Experience Design User Interface Design Stratégie de prix Mobile marketing
  • EFAP
    Guest Lecturer in MBA Marketing and Strategic Communication
    EDUCATION AND E-LEARNING
    February 2023 - July 2023 (5 months)
    Aix-en-Provence, France
    Strategic Marketing Course
    Marketing Go-to-market Strategy Gestion budgétaire Stratégie de communication Branding Lancement de produit
  • 01Talent
    CMO
    EDUCATION AND E-LEARNING
    August 2021 - July 2022 (10 months)
    Paris, France
    Brand Strategy
    Communication and PR
    Social Media
    Offer Architecture
    Development of African Expansion
    Launch Strategy
    Affiliate Marketing and Com Support
    Website Redesign
    Réseaux sociaux Gestion de projet Relations presse Webdesign Webmarketing strategy Email marketing Développement produit Affiliation

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Education

  • MBA
    Institut Supérieur de Gestion
    1988
    Master Administration des Entreprises Cycle Multinational - Spécialisation Marketing
  • Scientific Baccalaureate
    Lycee Maurice Genevoix
    1984
    Baccalauréat série C - Mathématiques et Physique avec mention

Skill set

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