Freelancer profile translated to English.

Description

I support companies in their digital transformation and the development of their e-commerce activity. My approach combines strategic vision and operational execution to maximize performance and customer engagement.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

VIATRIS SANTE
TRANSITION MANAGER
PHARMACEUTICALS INDUSTRY
May 2024 - March 2025 (9 months)
Lyon, France
• Managed the deployment of a Salesforce customer relationship platform
• Change management with teams and implementation of digital governance
. Defined a digital marketing plan
Digital Transformation Change and Transformation Management Customer Relations Digital Marketing Web Marketing Strategy
OCP REPARTITION
DIGITAL AND E-COMMERCE DIRECTOR
PHARMACEUTICALS INDUSTRY
January 2017 - February 2024 (7 years and 2 months)
Saint-Ouen, France
• Digital Transformation: definition and management of a global marketing plan for the implementation of a new digital ecosystem, increasing audience and platform performance
• Strategic Management: product roadmap, UX/UI, digital communication, marketing plan
• Responsibility for the digital P&L: audience and e-commerce performance management
• Creation of marketing value: construction of a B2B marketplace business plan including pricing and product visibility strategies
Scope and achievements:
digital ecosystem for community pharmacists and their patients (Link: 12,000 user pharmacies, 86% usage rate, 8.27 million page views per month)
digital ecosystem for hospital pharmacies (Mon OCP H: 95% penetration rate)
selfcare space, invoice dematerialization solution, middleware for automatic order reception
Digital Transformation E-commerce Web Marketing Strategy Digital Marketing Business Plan Development
OCP REPARTITION
PROJECT MANAGER
PHARMACEUTICALS INDUSTRY
January 2011 - January 2017 (6 years)
Saint-Ouen, France
Management of cross-functional projects
• Deployment of a CRM solution and B2B/B2C digital communication tools, facilitating a personalized marketing approach: 80 people involved, 600 users
• Development of the SAP blueprint phase (MM, SD, FI/CO, O2C)
Digital Transformation Change Management Customer Relationship Management (CRM) Project Management