Freelancer profile translated to English.

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Description

20 years of experience in marketing/communication in the VAD/Retail, High-Level Sports, and CSR sectors

MY VISION: A brand is not what you say to people, it's what people say about you to each other.

MY SKILLS:

- Multichannel strategy development (marketing mix, loyalty club, animation plan)

- Social Media Management / Influence

- Partnership management

- Events

- Brand content

- Management

MY DRIVERS: Creativity - Brand uniqueness - Community animation - organization - Authenticity

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Biarritz (up to 50km), Bordeaux (up to 50km), Bayonne (up to 10km), Pau (up to 50km)

Agri-Renfort / Abeilles & Cie
Marketing Communication Manager
ENVIRONMENTAL
October 2020 - Today (5 years and 10 months)
Peyrehorade, France
Development of digital communication
Launch of the abeilles-cie.fr website and online store
Writing articles and creating a newsletter
Social media animation, sponsorship, and influencer activation
Organization of events with Michelin-starred chefs, workshops on beekeeping
Auchan
Community Management Manager
RETAIL (LARGE RETAILERS)
January 2018 - August 2020 (2 years and 7 months)
Villeneuve-d'Ascq, France
Definition of social media and influencer strategy
Animation of physical and digital communities (implementation of digital activations, influencer operations) brand and employer branding
Project management for the implementation of a social media tool, e-reputation, moderation, crisis management during COVID
Support for store CMs (+450 stores / markets)
Sponsorship and KPI monitoring
Indicators: Facebook +57% followers Auchan, +36% publications, +500% organic reach / Instagram: +73% subscribers
Management: 5 community managers / Transversal management
Jules – Groupe Happychic
Relationship Marketing Manager
FASHION AND COSMETICS
January 2013 - January 2018 (5 years)
59100 Roubaix, France
Social Media: Strategy and animation of networks
Partnership and influencer events
Indicators: 425 K Facebook, 34.4 K Instagram, 7.2 K Twitter, 90 M views/year, 10 contests/year
Customer Marketing: Overhaul of the loyalty program (segmentation, customer scenarios, customer knowledge)
Indicators: 2016: +65% file size, +11% active customers, +4% revenue, 54.3% recruitment rate
Management: 2 people