Freelancer profile translated to English.
Back to original languageAbout Valérie
I improve your website's visibility and convert your visitors.
I am a **specialized SEO consultant**: technical optimization, editorial strategy, backlink acquisition, and conversion improvement.
I support you in increasing your organic traffic and performance through a proven, results-oriented method.
SEO and Visibility Strategy
-> To get your site to appear in the top Google search results and in AI search engines (Gemini, ChatGPT, Claude, etc.).
I focus on market and competitor analysis, relevant keyword research and selection, on-page and off-page optimization, quality backlink acquisition, and editorial strategy.
Technical SEO and Performance Optimization
I analyze and optimize your site's technical structure, regardless of your CMS (WordPress, Shopify, Webflow, Wix, Prestashop, proprietary solutions).
I focus on loading speed, Core Web Vitals, indexing and architecture, Search Console errors, code and script cleanup, etc.
Web Writing and SEO Content
I write or optimize your content to improve its visibility and conversion capabilities: SEO-optimized blog posts, static website pages, e-commerce product descriptions, newsletters, e-books, social media content.
Marketing and Conversion Approach (CRO)
Attracting visitors isn't enough: your site needs to convince.
I create or improve your content to make it perform well with algorithms and be effective for your users.
I review or design your sales funnel to increase your conversions.
Creation of Modern and Optimized Websites
I also design modern, fast, SEO-optimized, and conversion-oriented websites.
Contact me to discuss your project.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Sens (up to 50km), Paris (up to 50km), Troyes (up to 50km), Orléans (up to 50km), Auxerre (up to 50km)
Experience
- Valérie Demarzé EISEO, Technical Optimization, and Content Consultant (Freelance)PRESS AND MEDIAFebruary 2023 - Today (3 years and 6 months)
Supported over 100 clients (entrepreneurs, e-commerce businesses, SMEs) in optimizing their website's SEO, web writing, and website creation.
Skills Used:– Natural referencing optimization- WordPress website creation and redesign– Technical SEO (speed, Core Web Vitals, indexing, structure)– Comprehensive SEO audits– SEO web writing (articles, static pages, product descriptions)– Editorial and webmarketing strategy– Performance optimization– Search Console & Analytics monitoringClient Types:freelancers, artisans, coaches, e-commerce businesses, associations, VSEs/SMEs. - Valérie Demarzé EITechnical SEO & Audit (Freelance)March 2024 - Today (2 years and 5 months)Performed comprehensive SEO audits: technical, semantic, competitor analysis.Performance analysis (Core Web Vitals, speed, indexing).Optimization of structure, internal linking, tags, images.Troubleshooting WordPress technical issues (crawl errors, slowness, plugins).
- Valérie Demarzé EIWordPress Website Creation (Freelance)November 2017 - Today (8 years and 9 months)Designed modern, fast, and conversion-oriented WordPress showcase websites.Integrated static pages, landing pages, forms, blog.Technical optimization (speed, mobile, structure, on-site SEO).Set up essential tools: Search Console, Analytics, SEO plugins.
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Education
- SEO Web WriterFRW Training by Lucie Rondelet2023Rédaction de contenus adaptés au web, optimisation SEO, stratégie digitale, copywriting
- Master 1 in LawUniversity of Versailles/Saint-Quentin-en-Yvelines2009Droit privé, droit des successions, droit de la famille, droit social, etc.