Freelancer profile translated to English.

Description

👋 I'm Valérie — I help SMEs and agencies structure clear and consistent B2B communication, both in France and internationally.

With 15 years of experience, including 9 in international environments (AVIWEST, Haivision), I have managed budgets up to €600K, coordinated 24 trade shows per year, and deployed brand strategies in over 20 countries. I know how to structure communication from A to Z — and execute it.

WHAT MAKES THE DIFFERENCE:

For whom:

• SMEs and growing companies

• Communication agencies seeking senior support

• B2B companies with international challenges

On what topics:

• Brand strategy & positioning

• Global & multichannel communication (FR/EN)

• Management of trade shows & professional events

• Redesign of visual identity & materials

• Management of agencies and service providers (web, PR, video, booth)

How I work:

• Rapid skill development on your challenges

• Complete autonomy, little management required

• Available for long-term assignments (contracting, 3 months and +) or shorter ones for support or one-off actions

• Comfortable with both strategy and operational execution

🔗 Full portfolio: pluennstudio.fr

Have a project for me or need senior support? Let's chat.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Rennes (up to 50km), Vannes (up to 10km), Nantes (up to 20km), Auray (up to 10km)

Pluenn Studio
Manager
January 2026 - Today (7 months)
Rennes, France
Through Pluenn Studio, I leverage over 15 years of experience in communication, marketing, and brand strategy, in France and internationally.

I support SMEs, freelancers, agencies, and companies with their visibility, positioning, and communication challenges, from strategic to operational levels, including international projects and in English.

Based in Brittany, I work directly or as a reinforcement to teams, with a consistent, clear, and committed approach.
Communication Strategy Content Writing Social Media Communication Graphic Redesign Lead Generation
Haivision (suite acquisition d'AVIWEST)
Marketing Manager EMEA
TELECOMMUNICATIONS
January 2022 - December 2025 (3 years and 11 months)
35760 Saint-Grégoire, France
• Managed EMEA marketing strategy (budget $230K) including CRM, SEO/SEA, and digital campaigns across 25+ countries: generated 552 web conversions and 242 SQLs in EMEA in 2023, through campaign optimization and conversion path improvements.

• Produced and adapted EMEA content (articles, press releases, customer stories) in collaboration with the creative team, including translation and local distribution.

• Aligned brands and messages post-acquisition, coordinating with 15 EMEA Sales and 18 marketers (CRM, digital, creative) based in North America and Europe.

• Contributed to the global Haivision initiative: 46 international trade shows in 2023, 2,600+ leads scanned, including 53 MQLs and 40 qualified SQLs.
Project Management Event Management International Relations Marketing and Communication Planning CRM
AVIWEST
Global Communication Manager
TELECOMMUNICATIONS
January 2016 - January 2022 (6 years)
Saint-Grégoire, France
• Defined and managed global communication strategy (budget €400–600K: print, digital, trade shows, public relations) to support international growth.

• Complete overhaul of corporate and product brand image, contributing to strengthening AVIWEST's visibility and preparing its acquisition by a Canadian group (Haivision).

• Managed web, SEO/SEA, content, and creative teams for the launch of a high-performing multilingual website. Generated 138 leads in Q1 2022, 70% from the EMEA region, through a mix of web and international trade shows (IBC, NAB, etc.).

• Managed an international ecosystem of service providers (web agencies, design, booth builders, video, PR) and coordinated actions in 20+ countries.
Communication Strategy Digital Communication Website Redesign Visual Identity Redesign Public Relations