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Valérie ChebassierVC

Valérie Chebassier

Marketing, Communication, Digital & CSR Director

€1,200/day
7 projects
Paris 16e Arrondissement, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Valérie

After working for nearly thirty years for companies of all sizes, in various sectors (Fashion, Beauty & Accessories, Media, Leisure and Sports), with diverse distribution channels (retail, wholesale, digital), for France and internationally (Europe, US, China and Middle East), I now wish to put all my expertise to the service of new projects as a freelance strategy and operational consultant.
My working methods focus on the operational implementation of strategies, responsible and digital transformation, and supporting organizations in developing and accelerating their omnichannel growth.
My areas of expertise include:
- all "traditional" Marketing levers such as brand positioning, visual identity, graphic charter, editorial strategies and Brand content, communication plans, media strategies and deployment of associated multi-media systems, partnerships, merchandising, PR & Press strategies, product and offer segmentation, CRM and Customer Relationship strategies
- as well as all digital activations, both Image and Business: launches and management of global websites and e-shops, Marketplaces strategies, Social Media strategies (editorial and business approaches on social networks), Influence strategies (testimonials, brand ambassadors, influencers...), SEO and SEM acquisition strategies, design and deployment of a data-centric strategy
- not to mention the development and implementation of a CSR strategy across the entire company value chain (development of eco-responsible product offerings, launch of new services specific to the circular economy such as rental and second-hand markets, audit of manufacturing processes to reduce brands' carbon footprint, partnerships and creation of events with leading associations such as the Surfrider Foundation...)
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Italian

    Basic

Can work on-site
Paris 16e Arrondissement (up to 50km)

Experience

  • Michelin - LB experience
    Malt logoOn Malt
    Consulting on Marketing & Communication Strategy and Plan
    September 2023 - December 2023 (3 months)
    Paris, France
    Media Branding Social Networks Positioning Strategy Editorial Strategy Communication Strategy
  • Michelin - LB experience
    Development of Marketing & Communication Strategy and Plan
    March 2023 - June 2023 (3 months)
    Boulogne-Billancourt, France
    Media Branding Social Networks Positioning Strategy Content Marketing Editorial Strategy Project Management Instagram Marketing Brand Content Marketing Media Communication Strategy
  • Michelin - LB experience
    Development of Marketing & Communication Strategy and Plan
    March 2023 - May 2023 (2 months)
    Boulogne-Billancourt, France
    Media Branding Social Networks Positioning Strategy Content Marketing Editorial Strategy Instagram Marketing Marketing Media CSR Communication Communication Strategy

Reviews

5.0

Out of 3 ratings

DelphineD

Delphine

Jacadi SAS

Reviewed on 2/6/2022

Valerie assisted us in finalizing 2 projects: one project on customer service and another on the choice of an anti-fraud tool. Valerie is a very professional and very human person, who understands things immediately (especially due to her rich and varied experiences), and with whom it is very pleasant to work. She also has a good network and easily gets references for the tools we are studying. I would not hesitate to call on her again!
DelphineD

Delphine

Jacadi SAS

Reviewed on 12/1/2021

Very good experience with Valerie, she has rich experience in web, retail, marketing and international which allows her to take a step back from situations and quickly get into the subject matter. She assisted us as a maternity leave replacement in managing the Digital activity for the North America and UK region. She supported the implementation of the customer animation plan calendar for the region. From a project perspective, she took charge of optimizing customer service, implementing surveys to gain better visibility on the expectations of our abandoned cart customers in the market, and launching new services (free returns). I highly recommend her both professionally and personally!

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Education

  • MBA
    Concordia University-Montreal
    1990
    Marketing, Management, Macro & Micro Economics
  • Business School
    ICN Business School
    1990
    Spécialisation Marketing International

Skill set

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