Freelancer profile translated to English.
Back to original languageAbout Valérie
With 8 years of experience in B2B Marketing and Communication, I have supported SMEs and startups (particularly SaaS) in their development over the long term.
My expertise?
- Inbound Marketing: Implementing a complete strategy to generate qualified leads and retain your customers.
- Content Strategy: Developing quality content to attract and engage your target audience.
- Web Project Management: Creation and redesign of your showcase and e-commerce website.
- Messaging: Defining impactful key messages to convince your prospects.
- Branding: Bringing your brand to life by strengthening your brand platform.
- CRM Management: Setting up your CRM, automating touchpoints, and training on best practices.
Tools: HubSpot, WordPress, Brevo...
What I bring additionally:
I work in close collaboration with sales and product teams to align my actions with sales objectives to maximize the impact of my campaigns.
I am comfortable in constantly evolving environments and know how to adapt to the specific needs of each company.
French
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- OpenAirlines OccitanieDigital Content ManagerAVIATION AND AEROSPACEFebruary 2025 - January 2026 (11 months)Toulouse, France- CRM management (Hubspot): Support for the Smarketing project to align sales and marketing teams around the CRM- Marketing automation: Creation of workflows and content for lead generation and nurturing- Content production (inbound, social media)- Creation of a digital resource center for flight operators (website architecture, choice and adaptation of a HubSpot template), content creation, go-live.
- LeGrossisteDuCBD.frMarketing and Communication ManagerHEALTH AND WELLNESSMay 2022 - March 2023 (10 months)Toulouse, France- Building and recruiting the marketing team- E-commerce site management: content updates, technical evolution specifications, coordination of the SEO expert and webmaster- Commercial operations: planning and deployment of promotional offers.- Organization of presence at trade shows
- LittleBig ConnectionB2B Marketing ManagerSOFTWARE PUBLISHINGSeptember 2021 - May 2022 (8 months)Barcelona, Spain- B2B event coordination (BigBoss, RDV Business)- Rebranding support (Updating existing communication materials)- Updating the company website following the rebranding
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Education
- Master 2 Marketing and Commercial Practices, Brand Management & Communication, Communication, generalIAE de Paris2016Master 2 Marketing et Pratiques Commerciales, Management de la marque & Communication, Communication, général
- Master 1 Management, Specialization in Marketing and Commercial Practices, Marketing & CommunicationIAE de Paris2015Master 1 Management, Spécialité Marketing et Pratiques Commerciales, Marketing & Communication