About Valérie
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Atopik BoxFounderHEALTH AND WELLNESSOctober 2022 - Today (3 years and 8 months)Paris, FranceMissions:• Offer creation• SEO strategy and optimizations• Website creation (Wordpress/Woocommerce)• Art Direction management• Sales promotion and web visibility
- OMNES EducationB2C Acquisition Manager - Transition ManagementEDUCATION AND E-LEARNINGSeptember 2023 - December 2023 (4 months)Paris, FranceMissions:• Digital Marketing Roadmap• Traffic Acquisition Strategy Lead Generation• AB Testing Strategy• Management of agencies and 1 InternAchievements:• Creation and execution of the 2023-2024 Digital Marketing Roadmap, Construction and challenge of the 2023-2024 Budget• Launch and management of the Spring 2024 season strategy, Cleanup of advertising accounts• Launch of new channels (Tik Tok Ads, Snapchat Ads, sponsored articles Le Figaro Etudiant)• Landing page optimization• Coaching new Acquisition Manager• Results: up to +200% leads generated vs. previous year with +13% in spending
- IntérialeDigital Marketing ConsultantHEALTH AND WELLNESSApril 2022 - November 2022 (7 months)Paris, FranceMissions:• Conversion Rate Optimization• Analysis of Acquisition strategy and recommendations, Email & SMS CRM Campaigns• Technical optimizations (Wordpress) and security monitoringAchievements:• Audit of the Chatbot and Web callback iAdvize with implementation of optimization documentation• Audit of the INTERIALE conversion funnel and support in redefining the lead, Implementation of the online Cyber Malveillance Assistance widget• Recommendation of new leadgen Acquisition channels, Launch of the Voice Mail System campaign• AB Test and UX optimization
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Education
- Master in ManagementSKEMA Business School2012Spécialités Management et Marketing
- Preparatory Class (CPGE)Lycée Alfred Kastler - Cergy2008Voie Economique
Certifications
- Google Analytics for Power UsersGoogle2020
- Google Tag Manager FundamentalsGoogle2019