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Valérie BergesVB

Valérie Berges

Digital Marketing - Acquisition - Ecom - LeadGen

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Valérie

Enthusiastic and strategic, passionate about digital, I leverage over 13 years of experience in Digital Marketing. As an Acquisition expert (leadgen and e-commerce), my omnichannel vision, forged through managing numerous projects, allows me to design and lead global strategies. I support companies in achieving their business ambitions and digital projects by ensuring seamless integration of new technologies and best practices.

Throughout my career, I have solved various issues related to evolving consumer behavior, new legislation, and market dynamics. I have had the privilege of building and leading high-performing teams. My pleasure lies in building and sharing collectively.

🚀 Acquisition & Data: As a seasoned leader, I shape innovative, data-driven acquisition strategies aimed at maximizing visibility, engagement, and conversion. My approach is based on in-depth data analysis to continuously optimize the action plan and deliver tangible results.

💡 Digital Transformation: I collaborate with teams to align processes, technologies, and talent with strategic objectives. My mission is to ensure a smooth transition to an evolving digital landscape, fostering growth and innovation.

👥 Transition Manager: Recognized for my ability to handle complex situations, I position myself as a transition manager bringing leadership and expertise to solve specific challenges, whether it's stimulating growth, optimizing operations, or strengthening overall team performance.

My key expertise:
• Paid and organic Traffic Acquisition
• Digital and E-Commerce Performance
• Project Management
• Omnichannel
• Customer Experience
• Strategy
• Team Management
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Atopik Box
    Founder
    HEALTH AND WELLNESS
    October 2022 - Today (3 years and 8 months)
    Paris, France
    Missions:
    • Offer creation
    • SEO strategy and optimizations
    • Website creation (Wordpress/Woocommerce)
    • Art Direction management
    • Sales promotion and web visibility
  • OMNES Education
    B2C Acquisition Manager - Transition Management
    EDUCATION AND E-LEARNING
    September 2023 - December 2023 (4 months)
    Paris, France
    Missions:
    • Digital Marketing Roadmap
    • Traffic Acquisition Strategy Lead Generation
    • AB Testing Strategy
    • Management of agencies and 1 Intern

    Achievements:
    • Creation and execution of the 2023-2024 Digital Marketing Roadmap, Construction and challenge of the 2023-2024 Budget
    • Launch and management of the Spring 2024 season strategy, Cleanup of advertising accounts
    • Launch of new channels (Tik Tok Ads, Snapchat Ads, sponsored articles Le Figaro Etudiant)
    • Landing page optimization
    • Coaching new Acquisition Manager
    • Results: up to +200% leads generated vs. previous year with +13% in spending
  • Intériale
    Digital Marketing Consultant
    HEALTH AND WELLNESS
    April 2022 - November 2022 (7 months)
    Paris, France
    Missions:
    • Conversion Rate Optimization
    • Analysis of Acquisition strategy and recommendations, Email & SMS CRM Campaigns
    • Technical optimizations (Wordpress) and security monitoring

    Achievements:
    • Audit of the Chatbot and Web callback iAdvize with implementation of optimization documentation
    • Audit of the INTERIALE conversion funnel and support in redefining the lead, Implementation of the online Cyber Malveillance Assistance widget
    • Recommendation of new leadgen Acquisition channels, Launch of the Voice Mail System campaign
    • AB Test and UX optimization
    Acquisition Strategy Web Marketing Strategy Conversion Rate Optimization Emailing Webmastering

Recommendations

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Khanh-Linh Nguyen and 2 other people have recommended Valérie

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Education

  • Master in Management
    SKEMA Business School
    2012
    Spécialités Management et Marketing
  • Preparatory Class (CPGE)
    Lycée Alfred Kastler - Cergy
    2008
    Voie Economique

Certifications

  • Google Analytics for Power Users
    Google
    2020
    Google Analytics
  • Google Tag Manager Fundamentals
    Google
    2019
    Google Tag Manager

Skill set (46)

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