Valérie A.

For over 35 years, I have been supporting leaders of VSEs, craft workshops, and designers in clarifying their positioning, structuring their offerings, and gaining better recognition for the value of their projects among their partners (clients, specifiers, banks, institutions).

• Formalize your brand strategy (DNA, target audiences, positioning);

• Organize your offering (services, pricing, priorities, upgrading);

• Build a B2B development strategy (architects, interior designers, galleries, companies, federations);

• Prepare proposals, letters of intent, and presentations to make your projects clear and credible.

• Craftspeople and workshops (cabinetmaking, metalworking, object design, metal crafts, etc.);

• Designers and illustrators who want to structure their brand and their B2B development;

• VSEs and freelancers launching, repositioning, or upgrading;

• Public or private stakeholders involved in craft trades, heritage, design, or sports.

Targeted diagnosis, clear recommendations, operational preparation (texts, templates, proposals, arguments), and, if necessary, long-term support (action monitoring, preparation for key meetings).

• Craft creators, between heritage restoration and exceptional objects, for projects showcased at international events (Cannes, Venice).

• Brand launch and offering of licensed trophies and protocol objects for a national sports federation.

• Structuring the offering and B2B development of an art cabinetmaking workshop.

• Brand positioning and development strategy for an industrial designer/illustrator.

Based in Toulouse, I primarily work remotely with clients throughout France.