Freelancer profile translated to English.

Description

Hello,

With many strings to my bow, I'm here to help you with all your projects!

With over 15 years of experience in COMMUNICATION/MARKETING/EVENTS, SALES, and ADMINISTRATION, VERSATILE, RIGOROUS, AND CREATIVE, I want to support you in the development of your structure and put all my skills at your service.

Feel free to delegate a number of tasks to me so you can focus on the essentials and thus develop your structure more quickly.

My areas: Office Management, Community Management, Digital Communication and Marketing, Events, Commercial and Administrative Management, Webmarketing, SEO, SEA, Content Marketing, Social Media, Inbound Marketing, Office Management (Assistance/accounting/quotes/invoicing/administration...)

I also work on missions (non-exhaustive list):

- Community Management (moderation, graphic design...)

- Communication and marketing strategy (website creation and updates, HTML integration, content creation, blog, newsletter, e-mailing...)

- Design of communication tools / graphic design (banner/header, POS displays, posters, invitations, business cards, goodies, powerpoint presentations...)

- Commercial management, business development (CRM management, inbound marketing actions, lead generation, qualified traffic, customer loyalty)

- Organization of events in France and abroad (venue scouting, service providers, quote negotiation, promotion, on-site logistics)

- Setting up Facebook/Google Ads campaigns

- Professional training (instructional design, program development, administrative follow-up CPF/Edof Platform/Datadock referencing)

- Administrative management, invoicing, debt collection, expense reports, quote creation... (Office management)

Do not hesitate to contact me for your project so we can discuss and meet.

I remain at your disposal,

Valérianne 😊

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

PHILIPPE YONNET EVENEMENTS
OPERATIONS DIRECTOR
EDUCATION AND E-LEARNING
September 2019 - March 2020 (6 months)
Levallois-Perret, France
Responsible for the operational strategy of the event agency Philippe Yonnet Events, specializing in organizing conferences and training sessions on Search Marketing.
I was notably in charge of developing the agency's business and optimizing its revenue...

DIGITAL COMMUNICATION
• Management/development of the agency's marketing, communication, and promotion strategy (online/offline)
• Development of communication plans
• Creation of communication materials: POS displays, Kakamono, event presentation guide, powerpoint presentation, mock-ups, goodies, creative briefs, relations with service providers (quote negotiation...)
• Creation and daily management of the various event websites, including Search Y Paris 2019 www.search-y.fr and www.know-y.fr (corporate site)
• Configuration of the ticketing platform on billetweb
• Creation and optimization of content
• Strategy for acquiring new participants and retention (contests, sponsored emails via LinkedIn...)
• Creation of e-mailings for 20,000 clients

EVENTS
• Development of the event activity
• Event retroplanning
• Venue research and scouting
• Development of themes, content, and programs
• Budget management
• Development of themes, content, and programs
• Creation of event graphic charters
• Website creation and updates (landing pages)
• Preparation for monitoring, DAY X: coordination of speakers, PPT presentations, technical aspects, creation of visuals for the control room, management of unforeseen events, setup and dismantling,
• Catering and accommodation logistics

COMMUNITY MANAGER & WEB COPYWRITING
• Account creation: Twitter, Linkedin, Facebook
• Publication creation: gif, image
• Editorial line and publication retroplanning
• Creation of Facebook Ads and Twitter campaigns

SALES / BUSINESS DEVELOPER
• Commercial prospecting for new clients, search for sponsors and partners.
• Over €30K raised for the second edition of the Search Y 2020 exhibition

TRAINING
• Development of training content (title, program...)
• Search for trainers
• Instructional design
• Logistics organization
• Management of registrants and administrative files

ADMINISTRATIVE
Legal/accounting/administrative management and customer/supplier relationship follow-up
Events Administrative Management Training Digital Communication Business Development Sales Strategy Web Copywriting Community Management Facebook Marketing Twitter Marketing LinkedIn Marketing SEO Training Webmarketing Training Administrative Graphic Charter Content Marketing Partnerships GIF Microsoft Powerpoint Website Website Budget Management Email Marketing Accounting Invoicing Goodies POS Display Layout Webmarketing Debt Collection Webdesign Design Secretariat Assistant Recruitment Edof CPF Account Professional Training Account Datadock OPCA Training Organization Sponsorship Executive Assistant Office Manager Event Organization Administrative Assistance
VALERIANNE DEFESE
Digital Communication & Marketing
January 2020 - Today (6 years and 7 months)
👋 Hello! I've been freelancing since 2020, and I'm always up for new projects 🚀

For the past 5 years, I've had the opportunity to support various companies on projects in digital communication & marketing, training, events, or office management.

I work in various sectors: cosmetics 💄, luxury ✨, tech (data & generative AI 🤖), or digital transformation, strategy, and restructuring 🔧.

👉 Looking forward to discussing with you!

Valérianne DEFESE
Luxury Digital Communication Digital Marketing Strategy
Search Foresight
MARKETING & DIGITAL COMMUNICATION DIRECTOR
CONSULTING AND AUDITS
January 2015 - August 2019 (4 years and 7 months)
Levallois-Perret, France
EDITORIAL / DIGITAL COMMUNICATION
• Content Marketing • Creation and management of the agency's blog.
• Management of the weekly newsletter (management of editorial meetings, creation of a writer schedule, sending e-mailings…)
• Editorial redesign and translation of the website. • Creation of Landing Pages
• Creation of communication materials (brochures, e-mailings, invitations…),
• Implementation of Paid Media campaigns (Google Adwords, Facebook Ads, display, sponsored articles...)
• Social media management (LinkedIn, Twitter, Facebook) • Publication scheduling via Buffer
• Website SEO management

EVENTS
• Programming and organization of agency events (seminars, breakfasts, workshops, webinars...)
• Management of the budget, partners, and choice of logistics providers
• Community Management, promotion on social networks
• Management and qualification of databases
• Operational management of various events (badge logistics, orders, setup, on-site presence on the day…)
• Creation of goodies (USB drives, pouches…)
• Post-event analysis (satisfaction survey analysis, report…)

SALES
• Lead generation
• Creation of prospecting lists
• Customer relations (sales follow-up and invoicing)

TRAINING
• Creation of the training department
• Writing of programs and online promotion of training courses
• Creation and website updates on Wordpress
• Administrative and logistical management (trainer search, room booking...)
• Referencing on Datadock and management of relations with OPCA
Events Administrative Management Training Office Management Digital Communication Web Copywriting Marketing Content Marketing Content Marketing Community Management Communication Strategy Print Communication 360° Communication Web Project Management SEO SEA Google AdWords Display Social Networks Email Marketing Blog Landing Page Webmarketing Sales Strategy Lead Generation Prospecting Facebook Marketing Twitter Marketing Instagram LinkedIn Marketing Sales Wordpress Banner Design Creative GIF Invoicing Administrative Debt Collection Human Resources Recruitment Edof CPF Training Account Executive Assistant Datadock Event Organization Office Manager Administrative Assistance Virtual Assistant Trainer