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Valeria DuránVD

Valeria Durán

Graphic & brand designer | illustration

On-demand
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Valeria

Graphic Designer specializing in Branding and Digital Illustration.

I help brands and projects translate abstract concepts into sensitive, functional, and purposeful visual experiences. My approach combines branding strategy with the narrative power of illustration to create visual systems that not only communicate but connect.

From Salta (Argentina) to Madrid, my work is nourished by observation and visual arts to build identities with soul.

How can I help you?
• Brand consulting and strategy.
• Comprehensive visual identity design.
• Illustration applied to branding and digital systems.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Graphic Designer
    CULTURE
    January 2017 - Today (9 years and 5 months)
    Madrid, Spain
    Design of brands and digital illustration for independent clients and international startups. Specialized in the creation of visual identity systems that help new businesses launch with a solid strategic and aesthetic foundation.
  • Ideas Factory
    Graphic Designer
    January 2020 - January 2021 (1 year)
    Ciudad de Salta, Argentina
    Graphic designer within a creative team, working for various clients and accounts.
    • Creation of visual concepts for advertising campaigns.
    • Adaptation of brands to different formats (digital and print).
    • Close collaboration with art directors and copywriters for the execution of high-impact projects.
  • Astro Organik
    Brand Designer
    January 2021 - January 2022 (1 year)
    Ciudad de Salta, Argentina
    Creation of brand image and development of custom illustrations for a fashion brand's visual ecosystem. The project integrated identity design with a strong artistic component to differentiate the brand in its sector.

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Education

  • Bachelor's Degree
    Universidad Católica de Salta
    2019
    Licenciatura
  • Degree in
    Universidad Complutense de Madrid
    2021
    Grado en

Certifications

  • Branding
    Coderhouse
    2025
  • Digital Illustration
    Coderhouse
    2025

Skill set

Categories