Freelancer profile translated to English.
Back to original languageAbout Valentin
Marketing consultant specializing in acquisition, I have acquired expertise in B2B lead generation and qualification and I am an expert in optimizing acquisition funnels. I have managed multi-channel campaigns, integrating CRM, telemarketing, and digital marketing, while monitoring KPIs to improve conversion. I have also led teams, optimized sales pitches, and analyzed performance to maximize results. With 17 years of experience in managing up to 35 employees, I have contributed to content creation strategies and the implementation of global marketing plans, coordinating various stakeholders. My expertise and training allow me to provide effective and innovative solutions in competitive environments.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- VALENTIN SERREMarketing Acquisition ConsultantCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Paris, FranceB2B public/private executive prospecting (inbound and outbound).• Recruit and train talent to strengthen the lead acquisition team in hot and cold calling.• Qualify and convert hot leads and CRM integration.• Optimize sales pitches to schedule qualified appointments.• Analyze the performance of acquisition funnel stages to identify areas for improvement.
- SVPMarketing Lead Manager / Growth Marketing ManagerLEGALJuly 2018 - December 2023 (5 years and 5 months)93400 Saint-Ouen-sur-Seine, FranceB2B Legal Consulting - Lead Generation: CRM, Telemarketing & Digital Marketing• Manage 10 internal employees and 25 external contractors.• Define and deploy strategies in digital, marketing, CRM, telemarketing, and manage the associated budget.• Actively contribute to content creation strategies to attract hot leads.• Ensure the implementation of web, telemarketing, and CRM enrichment campaigns.• Manage internal and external telemarketers for hot and cold calling prospecting.• Track and analyze KPIs related to the activity across the entire conversion chain.• Cross-functional communication: IT, legal, data, sales administration, sales, communications, management.• Foster a creative and inspiring environment for the teams and support their development.
- GROUPE SUPRATECMarketing ManagerMECHANICAL ENGINEERINGOctober 2008 - January 2016 (7 years and 3 months)Bondoufle, FranceExternal Marketing & Communication for a B2B Wholesale Group
- Propose and implement marketing & communication plans for 9 companies.
- Supervise the selection of service providers and coordinate various internal and external stakeholders.
- Create and deploy a web strategy for lead generation.
- Manage a team of 6 project managers in CRM, web, SEA, SEO, graphic design & events.
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Education
- DEESCOM, Diplôme Européen d'Etudes Supérieures en CommunicationEFFICOM2008
- Licence d'Etudes théâtralesUniversité Lumière (Lyon II)2001