Description

My name is Valentino Ferrarelli, and I hold a Bachelor’s degree in Visual Communication from La Sapienza University of Rome. With two years of experience in a creative agency and one year as a full‑time freelancer, I specialize in crafting strategic visual identities and digital experiences for brands and professionals.

My methodology is research‑based and detail‑oriented: I design cohesive brand systems that communicate clearly across both digital and physical touchpoints. From developing full brand identities and packaging solutions to producing ad creatives and UI mockups, I ensure every project aligns with business objectives and resonates with the target audience.

Languages

Italian
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

AdvOk
Creative Marketing Agency
ARTS AND CRAFTS
March 2023 - March 2025 (2 years)
Frosinone, Italy
During my two-year experience at a communication agency, I had the opportunity to work on a wide range of design projects, strengthening both my creative and strategic design skills.
I was responsible for developing editorial plans and producing consistent static and video content tailored to brand voices and target audiences, primarily for social media platforms. I collaborated closely with copywriters and marketing strategists to ensure visual coherence with communication goals.

In the editorial field, I designed layouts for magazines, brochures, catalogs, and internal documents, gaining a strong sense of typographic hierarchy, grid systems, and layout balance. This helped me develop precision and a methodical approach to complex multipage documents.

In packaging design, I worked on the creation of product labels and containers, focusing on functionality, aesthetic appeal, and brand alignment. I learned how to balance creative design with real-world production constraints, including print specifications and dielines.

Video editing became one of my core skills. I produced promotional and storytelling-driven videos for various brands, learning to manage rhythm, sound design, transitions, and typographic animation to create compelling narratives across different platforms.

I also created advertising graphics for both digital and traditional media, such as billboards, banners, and paid media assets. This experience strengthened my ability to design for performance and adapt creative concepts to a variety of formats and placements.

Throughout this period, I improved my time management, communication with teams and clients, and the ability to handle multiple projects simultaneously while maintaining high design standards and meeting deadlines.
ValentinoGraphic Designer
Freelancer
ARTS AND CRAFTS
March 2024 - Today (2 years and 3 months)
As a freelance Graphic & Brand Designer, I help brands and professionals build strong, consistent, and strategic visual identities.
Working independently has given me the opportunity to oversee every stage of the creative process, from initial client communication and project planning to final execution and delivery.

I offer a range of services including brand identity design, packaging, editorial and print layouts, digital graphics for Meta Ads, UI design for websites and mobile apps, and motion design. I also produce video content such as promotional edits, animated explainers, and reels optimized for social media.

My approach is research-driven and concept-oriented. I focus on building cohesive systems that communicate clearly and work across both digital and physical formats. Every project is tailored to support business objectives and connect with the target audience.

This freelance journey has refined my time management, problem-solving, and creative autonomy. It also strengthened my ability to translate client needs into effective and meaningful design solutions.