Freelancer profile translated to English.
Back to original languageAbout Valentin
After 5 years of CRM and relational marketing experience for international groups (Accor – Europe & North Africa, Ouest-France), I now support companies and brands in the implementation, optimization, and personalization of their customer strategies (email, push, SMS, wallet).
Key Skills:
High ROI omnichannel campaign activation: Salesforce Marketing Cloud, Batch, AMPscript, Movable Ink, AI (Einstein, Jacquard)
1:1 Personalization: automation, API, scraping, geolocation, dynamic content, fine segmentation (CDP, Data Science)
Continuous analysis and optimization via reporting (Intelligence Report, Tableau), A/B tests, behavioral targeting
Global CRM strategy: acquisition, loyalty, retention, mobile activation, complex project and event management (Paris 2024 Olympic Games)
Training and upskilling of CRM teams
Achievements:
Deployment of personalized newsletters across 30+ countries, 2,300 destinations & 5,700 hotels (click-through rate x3, +39% CRM revenue)
Open rates up to 54% on event and new segment acquisition campaigns (ALL Plus)
Management of 18 campaigns for the Paris 2024 Olympic Games: +11 million emails sent, maximized engagement
What I offer:
CRM program structuring/audit
Omnichannel campaign design and automation
Consulting on data, reporting, refined segmentation
Operational or strategic support
Curious to learn more? Contact me to discuss your CRM challenges, I will support you with rigor, flexibility, and impact!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Accor,CRM Manager ALL Europe & North AfricaHOSPITALITYAugust 2023 - Today (2 years and 10 months)92130 Issy-les-Moulineaux, FranceResponsible for the execution of omnichannel campaigns (email, push notifications, SMS) for PowerBrand databases in Europe and North Africa. Focused on improving CRM processes and developing technological tools to increase customer engagement. Involved in strategic projects, including the ALL x Olympic and Paralympic Games Paris partnership.
- Waisso,Marketing & CRM ConsultantOctober 2021 - July 2023 (1 year and 9 months)Paris, FranceActivation of omnichannel campaigns (email, app push, SMS, wallet) for Southern Europe within the Accor group. Continuous performance improvement through A/B tests, advanced personalization (Ampscript, segmentation, dynamic content), and use of AI tools. Contribution to the evolution of operational tools (data, SFMC features) and the development of CRM strategy for acquisition, loyalty, and retention.
- Ouest-France,Digital Marketing ManagerAugust 2019 - July 2021 (1 year and 11 months)Rennes, FranceManagement of digital acquisition channels (emailing, social media, Google Ads, display) and campaign design (offers, targeting, reporting). Management of subscriber usage and renewal cycles.
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Education
- Salesforce Certified Marketing Cloud Email SpecialistSalesforceSalesforce Certified Marketing Cloud Email Specialist
- Batch Platform Expert CertificationBatchBatch Platform Expert Certification