Freelancer profile translated to English.
Back to original languageAbout Valentin
⚡ Initial response guaranteed within 2️⃣ hours.
☕ How about we discuss your project over a coffee?
🚲 I can get to your office by Vélib' (bike-sharing system).
👉 Flexible and autonomous
👉 Precise and reactive
👉 Curious and creative
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MY BACKGROUND
10 years of experience in communication, building strategies at the intersection of social media, influence, and branding, with one goal: transforming attention into desirability, then into business impact. Dual creative and strategic background forged in agencies (Havas, Marcel, BETC, Publicis) and with brands (Michel & Augustin, Staycation, La Banque Postale…).
Today at Staycation, I lead Social & Influence with a clear ambition: to enhance the reach of a brand already used by over 4 million users.
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MY EXPERTISE
A cross-functional strategist and creative, I can assist you with:
- Social media & influence strategies (multi-platform / multi-objective)
- Influencer collaborations (KOLs / influencers / UGC creators)
- Campaign orchestration (owned, paid, earned)
- Community building (growth, engagement programs)
- Independent content production (iPhone capture, voice-over, TikTok editing...)
- Management of external brand content (from editorial brief / content to rights clearance)
- Meta campaign sponsorship
- Performance analysis (insights and A/B testing of formats)
- Weak signal detection (trends, usage insights, consumption, culture)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- StaycationSenior Social Media & Influence ManagerHOSPITALITYAugust 2023 - Today (3 years)Paris, FranceIncrease Staycation's awareness and desirability: an experience curation platform in the finest hotels, with over 4 million users.👉 Deployment of the new brand platform: overall consistency across channels (identity, positioning, formats, tone of voice).👉 Development of a playbook through the launch in Belgium (editorial, influence, PR agency) subsequently rolled out in London and Madrid.👉 Define and manage the international social media strategy (🇫🇷🇧🇪🇬🇧🇪🇸) through over 70 pieces of content per month (Instagram, TikTok…), trend-centric and hook-friendly, produced in-house and via agency and freelance partners (briefing, project management, shooting, rights management, sponsorship…).👉 Coordination of over 100 influencer collaborations through influencer programs, KOLs, UGC, affiliate creators, and beta testers... serving brand image, awareness, and performance (editorial guidelines, code tracking, impact analysis...).👉 Launch of 7 high cultural impact activations (Love Roulette, Staycation Festival, Nuit au Palais de Tokyo…) in collaboration with hotels, brands, media outlets, and in liaison with the Growth, Sales, Product, and Care teams.👉 Analysis of insights and optimization of every organic or paid asset produced, to contribute to brand OKRs.👉 Monitoring brand image and social conversation through real-time mention analysis and moderation.👉 Competitive and cultural monitoring to anticipate trends and feed the editorial strategy.👉 Implementation of AI tools: Archive (social listening), Eleven Labs (production), Epidemic Sound (sound library), Iconosquare (insights).
- FreelanceSocial Media & Influence ConsultantSOCIAL NETWORKSMarch 2020 - Today (6 years and 5 months)Paris, FranceSTRATEGY AND/OR COMMUNITY MANAGEMENT------🧴 HORACE (beauty) - social media management🧑🎓 OPEN CLASSROOMS (e-learning) - content writing🛒 INTERMARCHÉ (retail) - Twitter content creation💻 GOOGLE (tech) - Azerty by Google content creation⚽️ SORARE (tech) - CEO ghostwriting on LinkedIn⚡ APL DATA CENTER (tech) - strategy and content creation💻 NEGAOCTET (tech) - strategy and LinkedIn content creation📱 OPPO MOBILE (tech) - content creation💉 PFIZER (health) - content strategy, vaccines division🛰️ SPACEARTH INITIATIVE (space) - social team supervision👗 LA GENTLE FACTORY (fashion) - social strategy👶 L'ÉCOLE KOENIG (education) - strategy and content creation🚀 PLATFORM58 (finance) - LinkedIn + Twitter content creation💳 BANQUE FRANÇAISE MUTUALISTE (finance) - social media tender management🧀 ROQUEFORT SOCIETE (food) : Instagram content creation 🇺🇸🔌 SCHNEIDER ELECTRIC (industry) : Facebook group editorialization👩🏼 EMPOW'HER (NGO) - social strategy and event digitalizationEVENT COVERAGE------🏺 IDE TO CAMBODIA (design) - social coverage of the expedition from Cambodia🌍 AMBITION AFRICA 2022 (diplomacy) - business event at the Ministry of Economy🔐 FIC2021 and 2022 (cybersecurity) - Twitter live tweeting and LinkedIn relay👩🏼 EMPOW'HER (NGO) - social coverage of the festival in NigerSOCIAL MEDIA CAMPAIGN------🛠️ KILOUTOU (equipment rental) - launch of a responsible product line👜 VOUS POUVEZ DORMIR DANS LA GRANGE (fashion) - sale of Made in France bags🌴 MERCURE HÔTEL (tourism) - influencer campaign / Instagram growth🌿 INNOVER À LA CAMPAGNE (event) - launch campaign for the rural innovation awardTRAINING AND COACHING------💡 MATRICE.io (tech) - community manager support🎓 IMCI (education) - various social media courses for learners💼 ACCROCHE COM (communication) - consulting for CEOs on LinkedIn
- Publicis Sapient - DigitasLBiSocial Media StrategistPRESS AND MEDIAJanuary 2017 - March 2020 (3 years and 2 months)Paris, FranceLead social media strategy: audit and recommendation of social media content/campaigns and sometimes influence, from orchestration to KPI tracking.Over 3 years of collaboration with creative, media, influence, and data teams.Clients- La Banque Postale (full scope)- Le BHV Marais (Weibo + WeChat)- Ma French Bank (brand launch)Missions- benchmark & brand audit- listening & social listening- ecosystem optimization- social media strategy- campaign management- creative brief- talking points- influence campaign- partner sourcing- social customer relationsTools- Brandwatch- Spreadfast- Social Bakers- Trello- Google Drive- Hootsuite- Publicis Social Tools
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Education
- Master's degree in Branding and Innovation ManagementISCOM Paris2016Stratégie des marques à l'ère de l'innovation | Communication des modèles émergents à travers (et avec) les différentes parties prenantes | Innovations durables, sociales et technologiques. FINALISTE DE 3 CHALLENGES PROFESSIONNELS Petit Faune (branding) - Le Petit Ballon (CRM) - Vélib' (croissance) RÉDACTION D'UN RAPPORT SUR LE MARKETING EN TEMPS RÉEL "L'opportunisme des marques à travers la #SocialTV"