Freelancer profile translated to English.
Back to original languageAbout Valentin
9 years in Social Media & Influence building strategies that transform audiences into active communities. Dual creative and strategic background in agencies (Havas, Marcel, BETC, and Publicis) and brands (Michel & Augustin, Staycation, Kiloutou, Horace…), in-house and freelance.
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⚡ Principle response guaranteed within 2️⃣ hours.
☕ How about we discuss your project over a coffee?
🚲 I can come to your office by Vélib' bike.
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A transversal strategist and creative, I can assist you with:
- Social media & influence strategies (multi-platform / multi-objective)
- Influencer collaborations (KOLs / influencers / UGC creators)
- Campaign orchestration (owned, paid, earned)
- Community building (growth, engagement programs)
- Autonomous content production (iPhone filming, voice-overs, Reels/TikTok editing…)
- External brand content management (from editorial/content brief to rights clearance)
- Performance analysis (insights and format A/B testing)
- Weak signal detection (usage, consumer, and cultural insights)
👉 Flexible and autonomous
👉 Precise and responsive
👉 Curious and creative
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- StaycationSenior Social Media & Influence ManagerHOSPITALITYAugust 2023 - Today (2 years and 10 months)Paris, FranceIncrease Staycation's brand awareness and engage over 4 million users through a creative and ROI-driven social and influence strategy, aligned with Growth, Sales, and Product teams. Coordinated projects with agencies (PR, production).(+60% subscribers, 2M reach/month, +€180K annual revenue via the Creators Program)- Content Strategy: Graphic identity/tone overhaul post-rebranding and management of global presence through trend-centric and hook-friendly format production.- Community (🇫🇷🇧🇪🇬🇧🇪🇸): Engaging the global community through the management of various programs: Influencers, UGC Creators, Affiliates, or Tester Clients.- Activation Orchestration: Campaigns linked with hotels, brands, and media: Love Roulette, Night at the Palais de Tokyo, Staycation Day Festival...
- FreelanceSocial Media & Influence ConsultantSOCIAL NETWORKSMarch 2020 - Today (6 years and 3 months)Paris, FranceSTRATEGY AND/OR COMMUNITY MANAGEMENT------🧴 HORACE (beauty) - social media management🧑🎓 OPEN CLASSROOMS (e-learning) - content writing🛒 INTERMARCHÉ (retail) - Twitter content creation💻 GOOGLE (tech) - Azerty by Google content creation⚽️ SORARE (tech) - CEO ghostwriter on LinkedIn⚡ APL DATA CENTER (tech) - strategy and content creation💻 NEGAOCTET (tech) - LinkedIn strategy and content creation📱 OPPO MOBILE (tech) - content creation💉 PFIZER (health) - content strategy, vaccines division🛰️ SPACEARTH INITIATIVE (space) - social team supervision👗 LA GENTLE FACTORY (fashion) - social strategy👶 L'ÉCOLE KOENIG (education) - strategy and content creation🚀 PLATFORM58 (finance) - LinkedIn + Twitter content creation💳 BANQUE FRANÇAISE MUTUALISTE (finance) - social media tender management🧀 ROQUEFORT SOCIETE (food) : Instagram content creation 🇺🇸🔌 SCHNEIDER ELECTRIC (industry) : Facebook group editorialization👩🏼 EMPOW'HER (NGO) - social strategy and event digitalizationEVENT COVERAGE------🏺 IDE TO CAMBODIA (design) - social coverage of the expedition from Cambodia🌍 AMBITION AFRICA 2022 (diplomacy) - business event at the Ministry of Economy🔐 FIC2021 and 2022 (cybersecurity) - Twitter live tweeting and LinkedIn relay👩🏼 EMPOW'HER (NGO) - social coverage of the festival in NigerSOCIAL MEDIA CAMPAIGN------🛠️ KILOUTOU (equipment rental) - launch of a responsible product line👜 VOUS POUVEZ DORMIR DANS LA GRANGE (fashion) - sale of made-in-France bags🌴 MERCURE HOTEL (tourism) - influence campaign / Instagram growth🌿 INNOVER À LA CAMPAGNE (event) - launch campaign for the rural innovation awardTRAINING AND COACHING------💡 MATRICE.io (tech) - CM support🎓 IMCI (education) - various social media courses for learners💼 ACCROCHE COM (communication) - consulting for CEOs on LinkedIn
- Publicis Sapient - DigitasLBiSocial Media StrategistPRESS AND MEDIAJanuary 2017 - March 2020 (3 years and 2 months)Paris, FranceLead social media strategy: audit and recommendation of social media content/campaigns and sometimes influence, from orchestration to KPI monitoring.Over 3 years of collaboration with creative, media, influence, and data teams.Clients- La Banque Postale (full scope)- Le BHV Marais (Weibo + Wechat)- Ma French Bank (brand launch)Missions- benchmark & brand audit- listening & social listening- ecosystem optimization- social media strategy- campaign management- creative brief- messaging- influence campaign- partner sourcing- social customer relationsTools- Brandwatch- Spreadfast- Social Bakers- Trello- Google Drive- Hootsuite- Publicis Social Tools
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Education
- Master's degree in Brand and Innovation ManagementISCOM Paris2016Stratégie des marques à l'ère de l'innovation | Communication des modèles émergents à travers (et avec) les différentes parties prenantes | Innovations durables, sociales et technologiques. FINALISTE DE 3 CHALLENGES PROFESSIONNELS Petit Faune (branding) - Le Petit Ballon (CRM) - Vélib' (croissance) RÉDACTION D'UN RAPPORT SUR LE MARKETING EN TEMPS RÉEL "L'opportunisme des marques à travers la #SocialTV"