Freelancer profile translated to English.
Back to original languageAbout Valentin
You have a great product. Your Meta ads just aren't showing it off well enough.
I'm Valentin, a Creative Strategist & Meta Ads Campaign Manager based in Lyon. I work with e-commerce businesses and DTC brands to design attention-grabbing ad creatives that convert into sales within the first 2 seconds.
What I do specifically:
— Creative Strategy: angles, hooks, messaging, competitive positioning
— Visual and Video Production for Meta Ads (Reels, Carousels, Statics)
— Meta Campaign Launch and Optimization (Cold, Warm, Retargeting)
— Creative A/B Testing to identify high-converting formats
Why it works:
I don't separate creative from media buying. I design every visual with performance goals in mind — ROAS, CPL, CPA. The result: creatives that aren't just 'pretty,' they sell.
Recent clients: e-commerce brands in beauty, home, and lifestyle.
Available for one-off projects (creative audits, creative batches) or monthly collaborations.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ISCOM LYON - Samedi de L'orientationCreation of the graphic identity, and its variations for the event.EDUCATION AND E-LEARNINGSeptember 2022 - January 2023 (4 months)Lyon, FranceAs part of my role as Communications Officer at ISCOM LYON👉🏼 Creation of the event's graphic identity (logo, colors, variations, etc.)👉🏼 Creation of print advertising posters for the campaign (subway campaign)👉🏼 Creation of the website dedicated to the event (UX & UI Design + Integration on Wordpress).>> samedi-orientation.fr
- ISCOM LYONCommunications Officer & Brand ContentEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 11 months)Lyon, France👉🏼 Responsible for communications and Brand Content for the ISCOM LYON campus;👉🏼 Creation of internal websites for the school (UX&UI Design + Web Integration);👉🏼 Creation of social media content;👉🏼 Creation of print & web communication materials;👉🏼 Management of urban advertising campaigns;👉🏼 Creation of video content;
- Les Tissages de CharlieuWebsite Redesign - lestissagesdecharlieu.frRAW MATERIALS INDUSTRYSeptember 2021 - December 2021 (3 months)Charlieu, France👉🏼 Showcase website redesign👉🏼 User experience (UX&UI) optimization👉🏼 Responsive mockup and integration (adapted for mobile, tablet, etc.)👉🏼 Integration of mockups on Wordpress with Divi.👉🏼 Tracking objectives over time>> tissagesdecharlieu.fr
Reviews
Lia
Libredi
Reviewed on 9/8/2021
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Education
- Brand ManagerISCOM2023Institut Supérieur de Communication et Publicité (ISCOM) -> MBA création et Design de Marque -> Double spécialisation : Marketing et communication digitale