Valentine Thiery

My experience as a Maître d'Hôtel allowed me to be very close to the client and develop a strong adaptability. I learned to adjust my tone, speech, and approach based on each profile to create a personalized and engaging experience. This fine understanding of expectations and behaviors is directly transferable to communication: like a brand with its target audience, I know how to analyze, adapt, and create a relevant connection with each audience.

During my experience as a boutique manager at La Folie Douce, I developed great autonomy by managing the daily activity alone, thus strengthening my sense of organization, rigor, and self-discipline. This experience also allowed me to be in direct contact with customers, listen to them, and precisely understand their expectations and habits. I was thus able to adapt my speech and highlight products according to each profile, while contributing to the boutique's visibility through video content creation. A hands-on approach that I now use for digital communication, always placing the understanding of the target audience at the heart of my strategy.

During my second year, I chose to explore the functioning of internal communication within a large structure, SNCF and specifically TER AURA. This experience within the communication department of TER Auvergne-Rhône-Alpes allowed me to deeply understand the organization of a communication department: the different units, missions, channels used, as well as the implementation of actions and projects. I was also able to attend meetings and observe the coordination challenges specific to a large corporate environment.

I became particularly aware of the importance of internal communication for team harmony and productivity. It plays an essential role in collective cohesion by facilitating information flow and giving meaning to everyone's actions. I was thus able to observe the challenges related to this communication, particularly the timing of information dissemination, its frequency, and the choice of channels used.

Indeed, the way a message is transmitted directly influences its understanding and impact. Companies use various media such as emails, newsletters, videos, articles, tutorials, interviews, seminars, or meetings to adapt messages to different internal audiences and situations.