Freelancer profile translated to English.
Back to original languageAbout Valentine
Product Owner | Retail, e-commerce & data digital products
I support companies in creating and evolving high-performing digital products: field applications, e-commerce sites, and data projects. With experience at Lacoste, Chanel, The Kooples, and Lapeyre, I combine strategic vision, technical expertise, and operational management.
📍 Paris – Available for freelance.
My background:
Retail Product Owner - Connected Tablet (Lacoste)
Sole PO responsible for the redesign of the web app used by store sales associates (WEU).
Led field workshops, gathered requirements, prioritized the backlog, stabilized the product.
Delivered an MVP (real-time inventory, product scan, loyalty card).
Managed the team (QA, dev, BA) and coordinated with the e-commerce Digital Factory.
Digital Performance & Sustainability Product Owner (Chanel)
Scoped and managed cross-functional projects (SEO, web performance, analytics, accessibility - RGAA 100% compliance).
Migrated GA3 to GA4 (specifications, workshops, support).
Implemented OKRs and reported team KPIs.
Redesigned and optimized the conversion funnel (-46% loading time).
Led a multidisciplinary team (15 experts) and a team composed of a QA and 3 developers.
E-commerce Product Owner (The Kooples)
Defined roadmap and coordinated the redesign of the search engine and menu.
Launched new features (Live Shopping).
Supported migration from Magento to SFCC.
Led Agile rituals, wrote specifications, and conducted UATs.
Coordinated with the external development agency.
Digital Catalog Project Manager (Lapeyre)
Redesigned over 200 product sheets and the interactive catalog.
Automated content via PIM.
SEO optimization and creation of new editorial assets.
Managed 360° projects (scoping, planning, production, monitoring, deployment).
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- LacosteRetail Product OwnerFASHION AND COSMETICSFebruary 2025 - Today (1 year and 4 months)Paris, FranceOmnichannel & Retail Product Owner missionPO for the Connect product, the key omnichannel application used on iPad and iPhone by sales associates in Western Europe stores. I manage the entire cycle: co-building the vision/roadmap with regions and field representatives, features, prototyping, writing User Stories/Epics, managing the team (QA, dev, BA).Delivered an MVP (real-time inventory, product scan, loyalty card), scoped evolutions, and integrated with the Digital Factory.Field workshops, UX prototyping, writing User Stories, managing the team (QA, dev, BA), coordinating needs between the Digital Factory & market representatives.Implemented tracking and its monitoring through GA reports and dashboards
- CHANELE-commerce Product Owner - Digital Performance & SustainabilityLUXURY GOODSJuly 2021 - December 2024 (3 years and 5 months)Neuilly-sur-Seine, FranceScoping and managing cross-functional projects (SEO, web performance, analytics, accessibility) with 15 business & IT expertsRedesigned conversion funnel, GA4 migration, 100% RGAA accessibility, implemented OKRs and impact reporting.Strong ability to prioritize and clarify business needs.Defined and managed the roadmap with 15 multidisciplinary experts (SEO, web performance, analytics, accessibility).Wrote ~100 User Stories/year: breakdown, prioritization, tracking, and testing of features.Led Agile ceremonies and operational management of a dedicated team (4 developers, 1 QA, 1 Scrum Master).Implemented processes and OKRs to strengthen multidisciplinarity and delivery predictability.Managed 360° projects, coordinated with design, business, partner, and IT teams.Designed and managed a Lean POC to refocus the product organization on the end-user.Regular reporting and analysis of product performance and impact KPIs.Key achievements:100% RGAA compliance for chanel.com.-47% loading time on the checkout funnel.Complete migration from GA3 to GA4 (scoping, workshops, support, and acceptance testing).
- THE KOOPLES
On Malt
E-commerce Product OwnerFASHION AND COSMETICSApril 2021 - July 2021 (3 months)Paris, FranceManage the E-commerce project portfolio:- Deployment of new features and services on the site- Deployment of new international sites- Deployment of omnichannel servicesCoordinate the JIRA task schedule:- Continuously collect needs from different entities while being proactive- Prioritize tasks based on business, brand image, and technical impact- Coordinate sprints with the IT department and the partner agency- Monitor deployment and impactCoordinate major evolving projects for the sites:- Define functional scope and objectives for deployment and customer satisfaction- Plan projects over a given period and produce a project plan ensuring objective achievement- Produce deliverables: business requirements, specifications, project plan• Assist in roadmap definition, write functional specifications and test documentation• Coordinate evolving projects: Live Shopping solution, redesign of search and menu• Collect needs from various entities, lead Agile Scrum meetings and the TMA scope• Support for migration from Magento to SFMC• Conduct user acceptance testing, monitor deployment, and facilitate communication• Launched +5 international markets for thekooples.com
Reviews
Recommendations
CC
AF
+1
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Education
- Master's Degree in Digital Marketing & Data AnalyticsSKEMA Business School2020Prise en main des outils de web analytics pour comprendre les enjeux et les leviers digitaux d’une entreprise. Compréhension des enjeux du référencement naturel SEO et SEA pour l’acquisition de trafic sur un site web. Appréhension des méthodologies de travail permettant de soutenir une approche du design centrée sur l’utilisateur. Designer des interfaces utilisateurs en phase avec les parcours utilisateur et en fonction des contraintes de devices et des contextes d’utilisation Maitrise des outils essentiels de la gestion de projet dans le contexte particulier de projets web et identification des conditions de réussite d’une gestion de projet en mode agile. Approfondissement de la vision entrepreneuriale (partenariat avec l’incubateur HQ Raleigh) développement de la culture autour de la tranformation digitale
Certifications
- Agile Project Management (DSDM)APMG International2020
- Google Analytics Individual CertificationSkillshop2020