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Valentine Le GalVL

Valentine Le Gal

Expert marketing strategy & brand communication 🚀

On-demand
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Valentine

Hello,

With over 10 years of experience in marketing and communication strategy, I will be an asset to your B to C project launches and brand rebranding.

Throughout my career, I have been responsible for the development and management of major diversification projects for large media groups, including TF1 for 7 years.
To make a real difference in this highly competitive and demanding field, I had to come up with innovative and disruptive ideas, produce increasingly creative content and formats, and design impactful marketing campaigns. It was a success, as many of my projects ranked number 1 in sales upon their release.

During my last 7-month mission at Uni-médias, I won two brand license tenders, launched a new magazine (which became the number 1 press launch of the year), and developed additional growth drivers for the sales teams by repositioning their podcast services and proposing new digital business ideas.

Although I have worked in large groups, I have always operated in a very agile and autonomous manner, which allowed me to handle all insights and aspects of my projects in a 360° manner, to understand all the major challenges and to become a true jack-of-all-trades!

I would now like to find a freelance mission, which will allow me to develop my brand, BAGAL, in parallel. Launched in September on Ulule, we have already reached 100% of our pre-sale objective in 24 hours and are now ranked in the new releases top on the platform.

See you soon,

Valentine Le Gal
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • BAGAL
    Co-founder
    E-COMMERCE
    January 2022 - Today (4 years and 5 months)
    BAGAL enhances your daily well-being by exalting YOUR SENSES, specifically hearing and smell.
    - Definition of the market and brand positioning
    - Development of the brand platform
    - Creation of the macro and micro launch strategy
    Brand Platform Communication Strategy Social Media Branding Positioning Strategy Marketing Image
  • Uni-MĂ©dias
    Brand Manager Diversification
    PRESS AND MEDIA
    June 2021 - January 2022 (7 months)
    Paris, France
    - Ensure the development of new businesses (Pure player, box, etc.)
    - Management of on and offline campaigns (TV, Radio, digital and influencer)
    - Steering and coordination of the launch of a new magazine (120K copies for the first issue, best press launch of 2021)
    Project Management Communication Strategy Content Marketing Web Marketing Strategy Brand Management Marketing Positioning Strategy Branding
  • TF1
    Senior Project Manager
    ENTERTAINMENT AND LEISURE
    June 2014 - February 2020 (5 years and 8 months)
    Boulogne-Billancourt, France
    - Recommendation and development of the marketing and brand content strategy for major entertainment projects
    - Briefing and design of 360 marketing campaign plans
    - Production of multi-platform creative content
    - Analysis of KPI data and performance reporting
    - Budget and schedule management
    Content Marketing Communication Strategy Sales Strategy Communication Social Media Marketing Video Production Branding 360° Communication Communication Campaign

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Education

  • Master 2: Marketing and Business Strategies
    ESG
    2011
  • Bachelor of Art in Business
    Middlesex University
    2009

Skill set

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