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Valentine FourcadeVF

Valentine Fourcade

360 Communication Manager

€350/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Valentine

Give your communication a new boost with tailor-made support!

Would you like to modernize your communication, structure your tools, or strengthen your brand image? With over 15 years of experience, I will support you in implementing a coherent strategy, adapted to your values, your objectives, and your sector of activity.

My services include:
• Global communication strategy: definition and deployment of a communication plan adapted to your structure.
• Creation of materials: design of brochures, flyers, newsletters, or portfolios to enhance your messages.
• Websites: creation or redesign for a fluid and captivating user experience.
• Press relations and events: highlighting your events or products to the right audiences.
• Operational support: communication assistance missions to strengthen your internal teams.

Specializing in the world of wine, gastronomy, and events, I also collaborate with various sectors, bringing cross-functional expertise and adaptability to any type of project. My experience with players in the event industry or wine estates allows me to build solid strategies, always aligned with the specific needs of my clients.

Why choose me?
• A global vision of communication, which goes far beyond social media.
• A benevolent and collaborative approach to deeply understand your needs.
• An ability to combine strategy and operational execution, from reflection to implementation.

Together, let's build effective and impactful communication to bring your projects to life and enhance your visibility. ✨
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km)

Experience

  • Vineartis
    Freelance Communication Manager, specializing in wine/spirits
    September 2020 - Today (5 years and 9 months)
    I assist my clients in optimizing their 360° communication, combining strategy, creation, and operations. My goal: to help you strengthen your brand image and effectively reach your targets.

    Community Management
    • Development and management of an editorial calendar adapted to your audience (Facebook, Instagram, LinkedIn).
    • Creation of engaging content aligned with your positioning: posts, stories, videos, and impactful visuals.
    • Community animation and loyalty building.
    • Development of strategic partnerships with influencers or complementary brands (contests, collaborations).
    • Performance analysis (engagement, conversion) and production of detailed reports.
    • Competitive intelligence to anticipate trends and adjust your strategy.

    Website
    • Creation or redesign of WordPress websites, adapted to your needs (showcase, user experience, responsive).
    • Search engine optimization (SEO) and integration of relevant content.

    Content Creation (web & print)
    • Design and writing of engaging newsletters to build audience loyalty.
    • Creation of tailor-made communication materials: web banners, email signatures, posters, flyers, portfolios.
    • Video editing to promote your events, products, or services.
    • Professional photography to enhance your image or products.

    Communication Strategy Consulting
    • Audit and analysis of your needs for a tailor-made strategy.
    • Development and deployment of comprehensive communication plans.
    • Strategic recommendations to develop your notoriety and strengthen your image.

    Press Relations
    • Writing impactful press releases and press kits.
    • Management of media relations and compilation of a press review.

    ➡️ More info at: https://vineartis.com
  • Chateau d'Arche - Whisky d'Arche (VIP Wines)
    Place Relations Manager
    March 2017 - September 2020 (3 years and 6 months)
    Bordeaux, France
    Dual role: Sales and 360 Communication

    Sales
    • Promotion of Château d’Arche wines to the Bordeaux wine trade.
    • Development and consolidation of strategic relationships with local industry players.

    360 Communication
    • Development and implementation of a global communication strategy.
    • Management of social media to enhance the estate's image and news.
    • Creation of print and digital communication materials: portfolios, brochures, newsletters.
    • Organization of events to enhance the property's reach.
    • Management of press relations: writing press releases, press kits, and monitoring publications.
  • Géricot
    Export Sales Assistant
    September 2015 - November 2016 (1 year and 2 months)
    Bordeaux, France
    Dual role: Sales and Communication

    Sales
    • Development of the client portfolio in France and abroad.
    • Promotion of partner properties' wines to the distribution network.
    • Participation in trade shows to increase product visibility.

    Communication
    • Implementation of the communication strategy for represented properties.
    • Creation of marketing materials (brochures, technical sheets, presentations).
    • Organization of client events: tastings, wine tours, themed evenings.
    • Coordination of press relations to enhance the image of partner brands.

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Education

  • WSET 3
    Wine & Spirit Education Trust
    2021
    WSET 3

Skill set

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