About Valentine
French
Native or bilingual
English
Fluent
Experience
- VineartisFreelance Communication Manager, specializing in wine/spiritsSeptember 2020 - Today (5 years and 9 months)I assist my clients in optimizing their 360° communication, combining strategy, creation, and operations. My goal: to help you strengthen your brand image and effectively reach your targets.Community Management• Development and management of an editorial calendar adapted to your audience (Facebook, Instagram, LinkedIn).• Creation of engaging content aligned with your positioning: posts, stories, videos, and impactful visuals.• Community animation and loyalty building.• Development of strategic partnerships with influencers or complementary brands (contests, collaborations).• Performance analysis (engagement, conversion) and production of detailed reports.• Competitive intelligence to anticipate trends and adjust your strategy.Website• Creation or redesign of WordPress websites, adapted to your needs (showcase, user experience, responsive).• Search engine optimization (SEO) and integration of relevant content.Content Creation (web & print)• Design and writing of engaging newsletters to build audience loyalty.• Creation of tailor-made communication materials: web banners, email signatures, posters, flyers, portfolios.• Video editing to promote your events, products, or services.• Professional photography to enhance your image or products.Communication Strategy Consulting• Audit and analysis of your needs for a tailor-made strategy.• Development and deployment of comprehensive communication plans.• Strategic recommendations to develop your notoriety and strengthen your image.Press Relations• Writing impactful press releases and press kits.• Management of media relations and compilation of a press review.➡️ More info at: https://vineartis.com
- Chateau d'Arche - Whisky d'Arche (VIP Wines)Place Relations ManagerMarch 2017 - September 2020 (3 years and 6 months)Bordeaux, FranceDual role: Sales and 360 CommunicationSales• Promotion of Château d’Arche wines to the Bordeaux wine trade.• Development and consolidation of strategic relationships with local industry players.360 Communication• Development and implementation of a global communication strategy.• Management of social media to enhance the estate's image and news.• Creation of print and digital communication materials: portfolios, brochures, newsletters.• Organization of events to enhance the property's reach.• Management of press relations: writing press releases, press kits, and monitoring publications.
- GéricotExport Sales AssistantSeptember 2015 - November 2016 (1 year and 2 months)Bordeaux, FranceDual role: Sales and CommunicationSales• Development of the client portfolio in France and abroad.• Promotion of partner properties' wines to the distribution network.• Participation in trade shows to increase product visibility.Communication• Implementation of the communication strategy for represented properties.• Creation of marketing materials (brochures, technical sheets, presentations).• Organization of client events: tastings, wine tours, themed evenings.• Coordination of press relations to enhance the image of partner brands.
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Education
- WSET 3Wine & Spirit Education Trust2021WSET 3