Valentine Brodu

Senior consultant in strategic and corporate communication, I support leaders, companies and institutions/communities with a clear priority: effective press relations, supported by solid digital communication and social media strategy including executive LinkedIn and demanding content creation/brand content.

My field also covers public affairs, reputation and crisis prevention. I start with a rapid diagnosis, align key axes and messages, formalize talking points and the executive narrative (storytelling, ghostwriting of op-eds, speeches and LinkedIn content), then I move to execution: communication plan, editorial calendar, media training for spokespersons, drafting press releases/files, journalist targeting, pitching and follow-up, with active monitoring and media opportunity detection.

On the social media side, I define the editorial strategy, tone of voice, formats (posts, carousels, video scripts), social listening and coordinate creation (art direction/video/motion) if necessary.

Finally, I manage editorial governance, clear workflows, and useful KPI reporting for continuous optimization. Objective: clear, consistent and impactful communications, useful visibility in the press and on social networks, assumed executive leadership and controlled reputation, without jargon, with ready-to-publish deliverables.