Valentine B.

Presentation:

I am a retail and sports activation expert with 8 years of experience at the intersection of strategic consulting (Wavestone, EY, Kanbios) and field experience (Bambuser, Chanel, Robert Clergerie). My strength? A dual role:

- Strategist: I have managed retail projects for premium brands (omnichannel strategy, data analysis).

- Operational: I have sold in stores, trained teams, and managed wholesale accounts – I understand the challenges from stock to customer.

Today, I leverage my expertise to help sports and lifestyle brands boost their retail performance (wholesale, merchandising, customer experience).

My specialties:

- Retail Project Management: Collection launches, event organization, team coordination.

- Account & Retail Management: Wholesale development, B2B negotiation, client portfolio management.

- Activation & Customer Experience: Merchandising, team training, point-of-sale campaigns.

- Strategic Consulting: Retail audits, customer journey optimization, data analysis.

Why work with me?

- I speak the language of sports brands: I have tested dozens of products in real-world conditions (running, trail, snowboard, cycling) and I understand athletes' expectations.

- I master the codes of premium retail: My experience at Chanel and LVMH allows me to advise brands on high-end customer experience.

- I am a hybrid profile: I can advise a startup or train a store team – all with a data-driven approach.

My passions (that make me a better professional)

Running & Trail: 1,500 km/year, including a 50K ultra-trail in 2026.

Snowboard: Italy/Alps/Japan – I understand riders' expectations.

Cycling: Ascent of Mont Ventoux.

Sneakers & Athleisure: Obsessed with sport x fashion trends