About Valentin
French
Native or bilingual
English
Native or bilingual
German
Basic
Italian
Basic
Experience
- AC Audit et ConseilGeneral ManagerCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Paris, Franceđ Brand Strategy Consulting | Communication | Marketingđđ·đ»ââïžImplementation of strategic componentsđŻ My goal is to help you build your communication and generate business.My expertise:đŁ Launch: products and services that find their marketâ¶ïž Build: an engaged community and a strong brandđ€ Convert: prospects into customers, customers into advocatesđ¶ Optimize: the marketing funnel & processesDo you want to:1ïžâŁ Build your communicationâ Expert in Operational and Strategic Marketing> I design a tailored strategy for you. Acting as a project manager, I oversee every step of the marketing project/work until its complete realization, thus ensuring a turnkey service.2ïžâŁ Save time on your marketing projectsâ Do you lack an internal marketing project manager?â Do you want to support your team in marketing tasks?> Hiring a transition manager means daring to find a concrete solution for an urgent or changing situation for a management role.> Temporarily cover the sudden departure of a manager to avoid compromising the company's performance.đŒ THE MAIN MISSIONS YOU CAN ENTRUST ME WITH:đŁ Marketing & Communication Consulting> Discuss and identify your needs, Audit, Competitive Benchmark> The development, implementation, and monitoring of a marketing plan> Supervision of the 360° communication strategy: website, advertising, social media, PR & ePR, influence, CRM, SEO, SEA, Event Communication, partnerships> Creation of sales materials: B2B & B2C, internal & external> Implementation and monitoring of KPIsđŻ Business Development> Launching new products in new markets> Network animationâ Management> Management of the existing team> Creation of a team of consultants> Sparring partner for executivesđ© Let's discuss your challenges!
- BSA MotorcyclesMarketing & Communication Manager EuropeAUTOMOBILEDecember 2022 - December 2023 (1 year)Paris, FranceI successfully relaunched an iconic brand in the European market. Through this project, I played a key role in the brand launch by establishing distribution networks across Europe.> Brand strategy development> Building a strategic plan to improve product awareness> Definition of 360° communication plan> Implementation of a CRM strategy> Sales marketing: Creation of sales support tools, creation of a dealerbook & POS and layout of dealerships (shop in shop)> Creation and Implementation of tender documents> Event management (product launch, press day, exhibition, ...)> Management: management of the existing team and recruitment of new talents.RESULTS :â Opened 30 dealershipsâ Featured in 51 press releases (TV, motorcycle magazines, lifestyle, business diary)
- Peugeot MotocyclesHead of Marketing & Communication FranceAUTOMOBILEApril 2022 - December 2023 (1 year and 8 months)> Definition of the France strategy and the 360° communication plan(Best European result / awarded the StratĂ©gie Award)> Design and implement a loyalty strategy> Local Marketing: Management of 300 dealerships(Creation of a tailored local communication plan / local advertising with joint brand/distributor insertions).> Development and management of the budget & KPIs> Deployment of the new brand platform(Positioning, brand messaging, visual identity, slogan, and editorial line)> Implementation of a CRM strategy: Management, animation, and quality control of the database> Launch of B2B projects for tomorrow's mobility.> Sales Support: redesign & creation of sales support tools for all European countries (sales book, Products book, creation of a dealerbook, POS displays)> Management of partnerships and events(product launches, press presentations, trade shows, etc.)> Sectoral and competitive analysis> Management: management of the existing team and recruitment of new talentsRESULTS:â Best European result / awarded the StratĂ©gie Awardâ #1 in 50cc scooter sales
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Education
- Master's degree, Grand Ăcole ProgramEFAP - School of New Communication Professions2018Master's degree, MBA Programme grande Ă©cole
- Bachelor in Business and ManagementEGC Lower Normandy2016