Valentina B.

• ● Partner with founders and e-commerce marketing teams to design and scale sustainable full-funnel acquisition strategies, moving brands away from platform-dependency toward omnichannel growth

• ● Architect and execute creative testing frameworks for high-growth DTC brands, translating raw performance data into actionable briefs for creators and designers to lower blend CPA

• ● Audit and restructure tracking infrastructures and attribution setups, unlocking hidden audience segments and aligning paid media spend with actual business unit economics

• ● Oversaw regional paid media strategy and budget allocation (€100K+/month) for iconic global publishing brands, scaling e-commerce revenue and subscriptions while slashing CPA by 30% and boosting conversion rates by 32% YoY

• ● Orchestrated large-scale, cross-functional growth initiatives combining Editorial, Product, Creative, and CRM teams to build audience acquisition engines and fuel international market expansion

• ● Pioneered data automation models to streamline funnel analysis, significantly improving real-time response to creative performance fatigue.