Description

Results-driven ecommerce professional with 5+ years of expertise in scaling online businesses through strategic

product development and performance marketing. Demonstrated success in transforming a 400+ SKU private

label business, improving SKU-level sales by 35% and optimizing TACOS to 12% without additional capital

injection. Proven track record in enhancing operational efficiency, implementing data-driven marketing

strategies, and resolving complex inventory management challenges. Expert in launching and scaling private

label brands across diverse categories including Home & Kitchen, Fashion, and Personal Care.

Industry field of expertise

Languages

English
Native or bilingual
Urdu
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

Extreme Commerce
Private Label Instructor & E-commerce Consultant
July 2023 - February 2024 (7 months)
Karachi, Karachi City, Sindh, Pakistan
Provided expert consultation and training for entrepreneurs in private label business development. Key Achievements:
• Successfully guided 10+ entrepreneurs in launching profitable private label businesses
• Developed comprehensive training programs covering product development, sourcing, branding, and digital marketing
• Created and implemented optimization strategies for Shopify and Amazon stores, resulting in significant sales growth
• Led workshops on advanced PPC strategies and content optimization techniques
Business development
Journeys
Sales & Marketing Coordinator
February 2022 - December 2022 (10 months)
Karachi, Karachi City, Sindh, Pakistan
Managed marketing initiatives and client relationships for travel services company. Key Achievements:
• Developed and executed targeted marketing campaigns resulting in measurable revenue growth
• Established successful influencer partnerships, expanding brand reach and credibility
• Implemented customer feedback systems leading to improved service delivery and client satisfaction
• Coordinated large-scale international travel arrangements with 100% client satisfaction rate
Freelance
Digital Brand Manager
E-COMMERCE
August 2021 - Today (4 years and 10 months)
Dubai, United Arab Emirates
Led end-to-end ecommerce operations and growth strategies for 50+ clients across
multiple industries, specializing in business turnaround and new market entry
strategies.
Selected Client Success Stories:
Large-Scale Private Label Portfolio Transformation:
• Transformed a 400+ SKU private label business by optimizing inventory flow and
reducing TACOS to 12%, resulting in 35% sales growth per SKU without
additional capital investment
• Developed and implemented scalable workflows for new product launches,
improving operational efficiency by 40%
• Successfully managed product portfolios across multiple categories including
Hair Care, Party Supplies, Costumes, and Home & Kitchen
Personal Care Product Market Entry (Start-up):
• Guided successful market entry with a $20K initial capital investment in personal
care products niche
• Achieved $10K monthly sales within 4 months of launch through strategic
product selection and marketing
• Maintained 8% net profit margins after all costs including advertising
• Executed full-service launch including product sourcing from China, listing
optimization, content creation, and Amazon PPC campaign management
Beauty Brand Turnaround:
• Successfully repositioned struggling beauty brand by implementing strategic
pivot to a more suitable niche
• Developed and executed inventory clearance strategy for stuck capital
• Created comprehensive SEO and marketing strategy leading to a successful
business reestablishment
• Provided strategic guidance on niche selection aligned with the client's capital
constraints and expertise
Additional Achievements:
• Created and executed data-driven marketing strategies resulting in consistent
ROI improvement across client accounts
• Established comprehensive brand guidelines and content strategies, leading to
improved brand consistency and market positioning
• Developed expertise in multiple product categories including Personal Care,
Beauty, Home & Kitchen, and Toys
E-commerce Product Development Sourcing Marketing account management