Urvashi Mukherjee

• • Promoted from Graphic Designer based on performance and ownership.

• • Designed UI/UX for AI-powered ecommerce CRM and Shopify ecosystem products used by 500+ global brands.

• • Led design for conversion, retention, and customer engagement flows across web and WhatsApp.

• • Built scalable design systems and collaborated cross-functionally with product, engineering, and marketing teams.

• • Delivered websites, landing pages, and marketing creatives for SaaS and ecommerce clients (India & US).

Created comprehensive brand identity systems that established a consistent and recognizable visual language across all touchpoints. Developed marketing assets including digital creatives, social media campaigns, presentations, and print materials that aligned closely with business objectives and growth strategies. Collaborated with cross-functional teams to ensure brand messaging remained cohesive and impactful. Focused on enhancing user engagement and driving measurable results through thoughtful design decisions. Continuously refined visual elements based on performance insights and evolving market trends, ensuring the brand stayed relevant, competitive, and appealing to its target audience while supporting long-term business growth and positioning.