Freelancer profile translated to English.

Description

Do you want to structure or optimize a digital, e-commerce, or data program at scale?

I act as a senior Product & Program Manager to secure governance, align teams, and maximize business value.

I support companies' digital transformation from discovery to delivery and run on web application products and e-commerce and data platforms, including end-to-end transactional journey management (acquisition, conversion, post-purchase) and performance-oriented data use cases.

My added value lies in structuring roadmaps, prioritizing by value, and coordinating Product, IT, Data, and Business teams in complex international environments.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km), Lyon (up to 10km)

Renault Groupe
International Program Deployment Manager
AUTOMOBILE
February 2021 - January 2023 (1 year and 11 months)
Boulogne-Billancourt, France
Working on optimizing digital journeys and conversion levers, in conjunction with marketing and CRM teams, to maximize customer engagement and platform adoption internationally.
● Management and orchestration of the international rollout of Renault / Dacia / Alpine e-commerce & branding platforms (13 countries).
● Implementation of the deployment framework: models, standards, tools, RACI, governance, communication.
● Coordination of headquarters / local teams: IT, marketing, legal, analytics, digital production.
● Facilitation of IT Steering Committee meetings, risk & dependency management, business / technical alignment.
● Harmonization of the digital Core Model across countries.
E-commerce Roll out International deployment Process optimization CRM
Retail & E-commerce – Environnements internationaux
🔹 Digital / Marketing Project Manager – Retail & International
E-COMMERCE
January 2014 - January 2019 (5 years)
Paris, France
- Contribution to digital and e-commerce projects in retail and international environments, in conjunction with marketing, sales, and digital teams.
- Involvement in the lifecycle of digital offers and systems (PLM), from go-to-market preparation to operational deployment.
- Participation in defining needs, coordinating internal and external stakeholders (teams, agencies, service providers), as well as monitoring schedules and deliverables.
- Involvement in the implementation of e-commerce and omnichannel journeys, including the activation of media campaigns as a lever for business acquisition and performance.
- Analysis of results and usage to optimize customer experience, journey consistency, and the effectiveness of deployed systems.
E-commerce Omnichannel strategy Go-to-market strategy (GTM) Product Lifecycle Management Media campaigns