Freelancer profile translated to English.
Back to original languageAbout Urmila
Senior professional in Business Analysis and product management, with 15 years of experience in managing digital, CRM, and e-commerce integration projects within complex, high-volume, and international environments.
Expert in strategic scoping of business challenges, qualifying and arbitrating high-impact business needs, as well as prioritizing complex backlogs. I act as a functional and product referent within multi-stakeholder ecosystems (business, IT, data, product, partners) on critical scopes.
Recognized for my ability to transform a product and strategic vision into concrete, robust, and scalable operational solutions, durably adopted by thousands of users, with a strong focus on business value, data quality, and continuous improvement of user journeys.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 20km), Dunkerque (up to 10km), Saint-Omer (up to 10km)
Experience
- DECATHLONData AnalystJanuary 2026 - Today (7 months)
- Key role in aligning data between Data, IAM, and HR teams
- Management of critical data projects related to access, identities, and authorizations
- Implementation of data quality, consistency, and completeness indicators.
- Automation of checks and reporting (Google Sheets, AppScript).
Impacts:- Access security
- Reliability of critical HR/IAM data
- MASSILLY HOLDINGAI Product OwnerRAW MATERIALS INDUSTRYJanuary 2025 - June 2025 (5 months)Analysis and Scoping■ Analysis of customer needs and Gemini functionalities.■ Identification of evolutions and impacts for business units.■ Definition of a deployment methodology and adoption strategy.Training and Support■ Design and delivery of training sessions in French and English.■ Creation of bilingual educational materials (FR/EN).■ Coaching and upskilling of AI ambassadors.Use Cases and Practices■ Identification and validation of relevant use cases with ambassadors.■ Learning methodology around writing effective prompts.■ Introduction and practice with NotebookLM and Gems.Management and Monitoring■ Implementation of adoption KPIs.■ Monitoring the dissemination and appropriation of Gemini within teams.Training and Support■ Design and delivery of training sessions in French and English.■ Creation of bilingual educational materials (FR/EN).■ Coaching and upskilling of AI ambassadors.Value Delivered and Impacts:
- Acculturation and Productivity: Secure and guided adoption of the solution by 12,000 employees, generating measurable time savings on text data summarization and analysis tasks.
*Autonomy:Creation of an autonomous community of over 100 ambassadors capable of developing AI use cases specific to their departments (Purchasing, Marketing, Supply Chain). - AuchanProduct OwnerJanuary 2023 - December 2023 (11 months)Governance and Organization
- Writing of no-code / low-code governance.
- Identification of stakeholders (IT, citizen developers, project managers, business units).
- Definition of roles and responsibilities.
- Transformation of the existing organization towards the target model.
- Facilitation of no-code committees and compliance committees.
- Drafting documents for the CAB and obtaining validation from IT.
Management and Coordination- Planning calls with international stakeholders.
- Definition of scope and usage limits.
- Inventory of existing tools.
- Creation and structuring of new teams.
- Budget scope monitoring (licenses and rights).
Supervision and Security- Collection of application logs.
- Design of a supervision dashboard for combating shadow IT.
Support and Training- Identification and training of citizen developers.
- Creation of training materials.
- Delivery of training sessions internationally.
- Facilitation of information dissemination to encourage adoption.
Decision Support ToolsDesign of a decision tree to guide project managers towards the right solution (no-code, low-code, custom development).Impacts and Added Value:- Reduction of shadow IT
- Securing and standardizing usage
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Education
- DUT Computer Science / CRM Dynamics Certifications / Comeen Certification / Generative AI / WorkdaySTIDDUT Informatique / Certifications CRM Dynamics/ Certification Comeen / IA Générative / Workday
Certifications
- CommenCommen