Unysse M.

As an Acquisition Manager and SEO Specialist, I am dedicated to optimizing online visibility and acquiring qualified traffic to help businesses achieve their commercial objectives. With proven expertise in SEO, advertising campaign management, and performance analysis, I implement tailor-made strategies to maximize return on investment (ROI) and strengthen my clients' digital presence.

Key Skills:

SEO (Search Engine Optimization):

Conducting comprehensive SEO audits (technical, semantic).

Content optimization and relevant keyword research.

Developing effective backlinking strategies.

Monitoring and reporting SEO performance via Google Analytics, SEMrush, Ahrefs.

Acquisition Campaign Management:

Creation and optimization of Google Ads, Facebook Ads, LinkedIn Ads campaigns.

Using automation and analysis tools to maximize ROI.

A/B testing to optimize ads and increase conversion rates.

Conversion tracking and KPI analysis to adjust strategies.

Analysis and Reporting:

In-depth data analysis to identify opportunities and areas for improvement.

Developing detailed reports and strategic recommendations based on insights.

Approach and Methodology:

Initial Analysis: Precise diagnosis of current performance and identification of opportunities.

Personalized Strategy: Development of action plans tailored to the specific needs of each client.

Implementation and Monitoring: Execution of recommendations with rigorous monitoring to ensure optimal results.

As a Digital Acquisition Consultant specializing in SEO, Paid Search, and Social Media, I possess in-depth expertise in implementing digital strategies aimed at optimizing online visibility, increasing qualified traffic, and maximizing the return on investment (ROI) of advertising campaigns. My approach focuses on data analysis, continuous optimization, and creating relevant and engaging content to achieve my clients' marketing objectives, for both B2B and B2C.

Key Skills:

SEO (Search Engine Optimization):

Technical and semantic SEO audit.

Keyword research and content optimization.

Backlinking strategies and backlink management.

Performance monitoring and reporting using tools like Google Analytics, SEMrush, and Ahrefs.

Paid Search (SEA):

Creation, management, and optimization of Google Ads campaigns.

Advanced use of Google Ads Editor and Google Ads scripts for automation.

Data analysis and bid adjustment to maximize ROI.

Conversion tracking and implementation of tracking tags.

Social Media Advertising:

Development of advertising strategies on Facebook, Instagram, LinkedIn, and Twitter.

Creation of targeted campaigns and use of custom audiences.

A/B testing to optimize ads and visuals.

KPI analysis and real-time campaign adjustment.

Professional Experience:

Approach and Methodology:

Analysis and Diagnosis: Identification of opportunities and areas for improvement through detailed analysis of current performance.

Personalized Strategy: Development of tailor-made action plans, adapted to the specificities of each client and business sector.

Execution and Monitoring: Implementation of recommendations with rigorous monitoring of results for continuous strategy adjustment.